177 | (Day 2) The Strategic HR Sprint – Seeing the Bigger Picture

What does it really mean to be strategic in HR?

One of the biggest shifts you can make is to stop looking only at HR and start paying much more attention to the world your organisation operates in.

In Day 2 of the free five-day Strategic HR Sprint, Fay Wallis explores why strategic HR professionals develop an “outside-in” perspective. Drawing on insights from HR From the Outside In by Dave Ulrich and colleagues, she explains why understanding your industry’s challenges, opportunities and emerging trends can help you anticipate what’s coming next and make a greater strategic contribution.

You’ll also discover a simple habit you can build into your routine to strengthen your commercial awareness, along with an optional AI prompt that can quickly generate an executive briefing about your sector.

Whether you’re early in your HR career or already leading a people function, this episode will help you become more curious, more commercially aware and more confident about contributing strategically.

👉 Join The Strategic HR Sprint for free: brightskyhr.co.uk/sprint

Chapters

[00:00] Welcome to Day 2 of The Strategic HR Sprint

[01:09] Why understanding your organisation’s world matters

[02:39] The “outside-in” approach from Dave Ulrich & colleagues

[03:47] How external trends shape strategic HR priorities

[04:38] Today’s worksheet: building your outside-in awareness

[05:55] Using AI to understand your industry more quickly

[07:10] Building a lasting strategic habit

[08:14] Looking ahead to Day 3

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Transcript
Fay Wallis:

Hello, and welcome to day two of the Strategic HR Sprint.

Fay Wallis:

If this is the first episode you've come across, hello, I'm Fay Wallis.

Fay Wallis:

I'm a career and executive coach with a background in HR, and I specialize

Fay Wallis:

in creating resources and services to help HR professionals have

Fay Wallis:

successful and fulfilling careers.

Fay Wallis:

Over the course of this free five-day sprint, we're spending around 10 to 15

Fay Wallis:

minutes each day exploring practical ways to become more strategic and

Fay Wallis:

more confident about being strategic in HR. Each day includes a short HR

Fay Wallis:

Coffee Time podcast episode like this one, along with a worksheet and an

Fay Wallis:

optional AI prompt to help you put what you've learned into practice

Fay Wallis:

and to help you think more deeply.

Fay Wallis:

If you'd like to access today's worksheet and AI prompt or catch up on day one

Fay Wallis:

if you've missed it, you can find everything at brightskyhr.co.uk/sprint.

Fay Wallis:

I'll pop the link to that as well in the show notes and the YouTube description.

Fay Wallis:

Yesterday, we talked about Dr. Max McKeown, who shares that strategy

Fay Wallis:

is all about shaping the future.

Fay Wallis:

But of course, that raises an interesting question: how do you know

Fay Wallis:

what future you need to shape and work towards at work in your HR role?

Fay Wallis:

One of the things I've realized looking back on my own HR career before

Fay Wallis:

becoming a coach 10 years ago, is that I spent lots of time looking inwards.

Fay Wallis:

I was always keen to learn as much as I could about HR.

Fay Wallis:

I wanted to understand best practice, learn from other HR professionals,

Fay Wallis:

and keep developing my knowledge.

Fay Wallis:

I also spent time getting to know the organisations I worked for, understanding

Fay Wallis:

the different departments, the products, and the services that we offered, and

Fay Wallis:

how everything all fitted together.

Fay Wallis:

And of course, all of that was important, but with hindsight I can

Fay Wallis:

see that there was something missing.

Fay Wallis:

I wasn't paying nearly enough attention to the context that the organisations

Fay Wallis:

I worked for were operating in.

Fay Wallis:

I really remember when I first started one of my HR roles, I was chatting to

Fay Wallis:

another parent at a children's birthday party and when I told him where I was

Fay Wallis:

about to start working, he looked at me and said, "Well, let's hope you

Fay Wallis:

still have a job in six months time.

Fay Wallis:

That's a tough sector to be in at the moment." And I was completely taken aback.

Fay Wallis:

I had no idea.

Fay Wallis:

I don't know if anything like this has ever happened to you where you've had

Fay Wallis:

a real surprise because you've realised there's a gap in your knowledge that you

Fay Wallis:

hadn't known existed and was important.

Fay Wallis:

So if that has happened to you, please know you're not alone, and

Fay Wallis:

I absolutely know what that's like.

Fay Wallis:

A couple of years ago, someone recommended a book to me called HR From the Outside

Fay Wallis:

In by Dave Ulrich, John Younger, Wayne Brockbank, and Mike Ulrich.

Fay Wallis:

And as soon as I realised what the words outside in in the title meant, the advice

Fay Wallis:

in the book really resonated with me.

Fay Wallis:

I could really see that that's something that had been

Fay Wallis:

missing for me in my HR career.

Fay Wallis:

In the book, the authors talk about this idea that strategic HR professionals

Fay Wallis:

don't just understand people and HR, they also understand the external context

Fay Wallis:

that their organisation is operating in.

Fay Wallis:

They understand the challenges their sector is facing.

Fay Wallis:

They understand the opportunities that are on the horizon.

Fay Wallis:

They understand how customer expectations are changing.

Fay Wallis:

They understand what's happening in the wider economy with technology,

Fay Wallis:

with skills, and with legislation.

Fay Wallis:

So why does all of this matter though?

Fay Wallis:

Because of course if strategy is about shaping the future, understanding

Fay Wallis:

the outside world helps you decide what that future needs to look like.

Fay Wallis:

It helps you to anticipate problems before they become problems.

Fay Wallis:

So as an example, if your sector is changing rapidly because of AI, it may be

Fay Wallis:

that you need to start focusing on helping everyone upskill or develop different

Fay Wallis:

skills to what they've needed before.

Fay Wallis:

Or if recruiting certain skills is becoming increasingly difficult

Fay Wallis:

in your sector, you might want to start thinking about succession

Fay Wallis:

planning, about apprenticeships or internal development Before all

Fay Wallis:

of these things become critical.

Fay Wallis:

If customer expectations are changing, that could influence the capabilities

Fay Wallis:

your organisation will need in the future.

Fay Wallis:

The earlier you understand what's changing outside of your organisation, the more

Fay Wallis:

time you have as an HR professional to help the organisation prepare.

Fay Wallis:

And that's what today's worksheet is all about.

Fay Wallis:

It's all about developing your outside-in awareness.

Fay Wallis:

The worksheet that comes with this episode encourages you to think

Fay Wallis:

about how you can build a regular habit of understanding the context

Fay Wallis:

that your organisation operates in.

Fay Wallis:

Because of course it's changing all the time, which is why it ideally

Fay Wallis:

needs to become a regular habit rather than just a one-off thing that

Fay Wallis:

you do And this regular habit could be a really little thing as well.

Fay Wallis:

It could be something like perhaps subscribing to an industry newsletter,

Fay Wallis:

or it might be that you start listening to a podcast about your sector, or

Fay Wallis:

you might decide to attend an industry event regularly, or you could follow

Fay Wallis:

sector experts on LinkedIn, spend 10 minutes each week reading industry

Fay Wallis:

news, or just have more conversations with other people about what is going

Fay Wallis:

on in your organisation sector and what they're noticing, especially if they're

Fay Wallis:

particularly tapped into what's going on.

Fay Wallis:

The important thing is to just choose one or two ideas that feel

Fay Wallis:

realistic for you and decide on the first step you're going to take.

Fay Wallis:

And then, if you'd like to, you can use today's optional AI prompt.

Fay Wallis:

I think this might be my favorite prompt from the challenge, so I

Fay Wallis:

really hope you enjoy using it if you do decide to give it a try.

Fay Wallis:

When I tested it out, I found the results really interesting.

Fay Wallis:

You'll find the AI prompt in the daily email from me that I'll send you once

Fay Wallis:

you've signed up to this free sprint.

Fay Wallis:

If you haven't signed up already, you can do this for free at

Fay Wallis:

brightskyhr.co.uk/sprint.

Fay Wallis:

And then all you have to do is copy and paste the prompt that I'll share

Fay Wallis:

with you into your favorite AI tool.

Fay Wallis:

Of course, as I mentioned yesterday, please be careful not to share

Fay Wallis:

anything sensitive or confidential when you're putting things into AI tools.

Fay Wallis:

I think it's quite unlikely you'll do that with this particular prompt,

Fay Wallis:

but I know it's really important to always be mindful of this.

Fay Wallis:

So whether you're using ChatGPT, or Claude, or Copilot, or Gemini, or

Fay Wallis:

whatever AI chat it is that you're using, when you put that prompt in,

Fay Wallis:

you will get out a precise, concise executive summary that tells you about

Fay Wallis:

the biggest challenges, the biggest opportunities, and the emerging trends

Fay Wallis:

that are happening at the moment, and it will also give you the implications

Fay Wallis:

for you as an HR professional.

Fay Wallis:

It's a great way to build your understanding quickly, and it might even

Fay Wallis:

introduce you to issues you haven't been aware of, I know it did with me when I

Fay Wallis:

tried it, or things that you just haven't thought about before, but you've realised

Fay Wallis:

are really interesting and helpful.

Fay Wallis:

So my hope is that from today, you're going to have built habits of becoming

Fay Wallis:

more curious about the world That your organisation operates in, and that you're

Fay Wallis:

going to feel better equipped to ask thoughtful questions, spot opportunities,

Fay Wallis:

and anticipate challenges, and help shape the future of your organisation.

Fay Wallis:

As always, I would love to hear how you get on.

Fay Wallis:

If you're watching on YouTube, please do leave a comment underneath the video to

Fay Wallis:

share what you enjoyed or found helpful or interesting about today's episode

Fay Wallis:

or the activities that come with it.

Fay Wallis:

It's always so brilliant to see comments there, and I

Fay Wallis:

promise I always reply to them.

Fay Wallis:

Or if you're getting the daily emails from me that go with this sprint and

Fay Wallis:

you're listening to the audio version of it, you're very welcome, please do

Fay Wallis:

hit Reply and let me know on there, too.

Fay Wallis:

And of course, if you decide to share a post on LinkedIn about the sprint,

Fay Wallis:

do tag me in so I can support the post.

Fay Wallis:

It would be great to see how you are getting on with the sprint

Fay Wallis:

and how you're finding it.

Fay Wallis:

Tomorrow we're going to take everything we've covered so far and

Fay Wallis:

start applying it to your own work.

Fay Wallis:

I'll show you a simple way to identify the issues that are likely to matter

Fay Wallis:

most within your organisation so you can focus your time and energy where you'll

Fay Wallis:

have the greatest strategic impact.

Fay Wallis:

I hope you enjoy today's activities, and I will look forward to seeing you tomorrow.

Fay Wallis:

Goodbye for now.

Subscribe to the podcast

Transcript
Fay Wallis:

Hello, and welcome to day two of the Strategic HR Sprint.

Fay Wallis:

If this is the first episode you've come across, hello, I'm Fay Wallis.

Fay Wallis:

I'm a career and executive coach with a background in HR, and I specialize

Fay Wallis:

in creating resources and services to help HR professionals have

Fay Wallis:

successful and fulfilling careers.

Fay Wallis:

Over the course of this free five-day sprint, we're spending around 10 to 15

Fay Wallis:

minutes each day exploring practical ways to become more strategic and

Fay Wallis:

more confident about being strategic in HR. Each day includes a short HR

Fay Wallis:

Coffee Time podcast episode like this one, along with a worksheet and an

Fay Wallis:

optional AI prompt to help you put what you've learned into practice

Fay Wallis:

and to help you think more deeply.

Fay Wallis:

If you'd like to access today's worksheet and AI prompt or catch up on day one

Fay Wallis:

if you've missed it, you can find everything at brightskyhr.co.uk/sprint.

Fay Wallis:

I'll pop the link to that as well in the show notes and the YouTube description.

Fay Wallis:

Yesterday, we talked about Dr. Max McKeown, who shares that strategy

Fay Wallis:

is all about shaping the future.

Fay Wallis:

But of course, that raises an interesting question: how do you know

Fay Wallis:

what future you need to shape and work towards at work in your HR role?

Fay Wallis:

One of the things I've realized looking back on my own HR career before

Fay Wallis:

becoming a coach 10 years ago, is that I spent lots of time looking inwards.

Fay Wallis:

I was always keen to learn as much as I could about HR.

Fay Wallis:

I wanted to understand best practice, learn from other HR professionals,

Fay Wallis:

and keep developing my knowledge.

Fay Wallis:

I also spent time getting to know the organisations I worked for, understanding

Fay Wallis:

the different departments, the products, and the services that we offered, and

Fay Wallis:

how everything all fitted together.

Fay Wallis:

And of course, all of that was important, but with hindsight I can

Fay Wallis:

see that there was something missing.

Fay Wallis:

I wasn't paying nearly enough attention to the context that the organisations

Fay Wallis:

I worked for were operating in.

Fay Wallis:

I really remember when I first started one of my HR roles, I was chatting to

Fay Wallis:

another parent at a children's birthday party and when I told him where I was

Fay Wallis:

about to start working, he looked at me and said, "Well, let's hope you

Fay Wallis:

still have a job in six months time.

Fay Wallis:

That's a tough sector to be in at the moment." And I was completely taken aback.

Fay Wallis:

I had no idea.

Fay Wallis:

I don't know if anything like this has ever happened to you where you've had

Fay Wallis:

a real surprise because you've realised there's a gap in your knowledge that you

Fay Wallis:

hadn't known existed and was important.

Fay Wallis:

So if that has happened to you, please know you're not alone, and

Fay Wallis:

I absolutely know what that's like.

Fay Wallis:

A couple of years ago, someone recommended a book to me called HR From the Outside

Fay Wallis:

In by Dave Ulrich, John Younger, Wayne Brockbank, and Mike Ulrich.

Fay Wallis:

And as soon as I realised what the words outside in in the title meant, the advice

Fay Wallis:

in the book really resonated with me.

Fay Wallis:

I could really see that that's something that had been

Fay Wallis:

missing for me in my HR career.

Fay Wallis:

In the book, the authors talk about this idea that strategic HR professionals

Fay Wallis:

don't just understand people and HR, they also understand the external context

Fay Wallis:

that their organisation is operating in.

Fay Wallis:

They understand the challenges their sector is facing.

Fay Wallis:

They understand the opportunities that are on the horizon.

Fay Wallis:

They understand how customer expectations are changing.

Fay Wallis:

They understand what's happening in the wider economy with technology,

Fay Wallis:

with skills, and with legislation.

Fay Wallis:

So why does all of this matter though?

Fay Wallis:

Because of course if strategy is about shaping the future, understanding

Fay Wallis:

the outside world helps you decide what that future needs to look like.

Fay Wallis:

It helps you to anticipate problems before they become problems.

Fay Wallis:

So as an example, if your sector is changing rapidly because of AI, it may be

Fay Wallis:

that you need to start focusing on helping everyone upskill or develop different

Fay Wallis:

skills to what they've needed before.

Fay Wallis:

Or if recruiting certain skills is becoming increasingly difficult

Fay Wallis:

in your sector, you might want to start thinking about succession

Fay Wallis:

planning, about apprenticeships or internal development Before all

Fay Wallis:

of these things become critical.

Fay Wallis:

If customer expectations are changing, that could influence the capabilities

Fay Wallis:

your organisation will need in the future.

Fay Wallis:

The earlier you understand what's changing outside of your organisation, the more

Fay Wallis:

time you have as an HR professional to help the organisation prepare.

Fay Wallis:

And that's what today's worksheet is all about.

Fay Wallis:

It's all about developing your outside-in awareness.

Fay Wallis:

The worksheet that comes with this episode encourages you to think

Fay Wallis:

about how you can build a regular habit of understanding the context

Fay Wallis:

that your organisation operates in.

Fay Wallis:

Because of course it's changing all the time, which is why it ideally

Fay Wallis:

needs to become a regular habit rather than just a one-off thing that

Fay Wallis:

you do And this regular habit could be a really little thing as well.

Fay Wallis:

It could be something like perhaps subscribing to an industry newsletter,

Fay Wallis:

or it might be that you start listening to a podcast about your sector, or

Fay Wallis:

you might decide to attend an industry event regularly, or you could follow

Fay Wallis:

sector experts on LinkedIn, spend 10 minutes each week reading industry

Fay Wallis:

news, or just have more conversations with other people about what is going

Fay Wallis:

on in your organisation sector and what they're noticing, especially if they're

Fay Wallis:

particularly tapped into what's going on.

Fay Wallis:

The important thing is to just choose one or two ideas that feel

Fay Wallis:

realistic for you and decide on the first step you're going to take.

Fay Wallis:

And then, if you'd like to, you can use today's optional AI prompt.

Fay Wallis:

I think this might be my favorite prompt from the challenge, so I

Fay Wallis:

really hope you enjoy using it if you do decide to give it a try.

Fay Wallis:

When I tested it out, I found the results really interesting.

Fay Wallis:

You'll find the AI prompt in the daily email from me that I'll send you once

Fay Wallis:

you've signed up to this free sprint.

Fay Wallis:

If you haven't signed up already, you can do this for free at

Fay Wallis:

brightskyhr.co.uk/sprint.

Fay Wallis:

And then all you have to do is copy and paste the prompt that I'll share

Fay Wallis:

with you into your favorite AI tool.

Fay Wallis:

Of course, as I mentioned yesterday, please be careful not to share

Fay Wallis:

anything sensitive or confidential when you're putting things into AI tools.

Fay Wallis:

I think it's quite unlikely you'll do that with this particular prompt,

Fay Wallis:

but I know it's really important to always be mindful of this.

Fay Wallis:

So whether you're using ChatGPT, or Claude, or Copilot, or Gemini, or

Fay Wallis:

whatever AI chat it is that you're using, when you put that prompt in,

Fay Wallis:

you will get out a precise, concise executive summary that tells you about

Fay Wallis:

the biggest challenges, the biggest opportunities, and the emerging trends

Fay Wallis:

that are happening at the moment, and it will also give you the implications

Fay Wallis:

for you as an HR professional.

Fay Wallis:

It's a great way to build your understanding quickly, and it might even

Fay Wallis:

introduce you to issues you haven't been aware of, I know it did with me when I

Fay Wallis:

tried it, or things that you just haven't thought about before, but you've realised

Fay Wallis:

are really interesting and helpful.

Fay Wallis:

So my hope is that from today, you're going to have built habits of becoming

Fay Wallis:

more curious about the world That your organisation operates in, and that you're

Fay Wallis:

going to feel better equipped to ask thoughtful questions, spot opportunities,

Fay Wallis:

and anticipate challenges, and help shape the future of your organisation.

Fay Wallis:

As always, I would love to hear how you get on.

Fay Wallis:

If you're watching on YouTube, please do leave a comment underneath the video to

Fay Wallis:

share what you enjoyed or found helpful or interesting about today's episode

Fay Wallis:

or the activities that come with it.

Fay Wallis:

It's always so brilliant to see comments there, and I

Fay Wallis:

promise I always reply to them.

Fay Wallis:

Or if you're getting the daily emails from me that go with this sprint and

Fay Wallis:

you're listening to the audio version of it, you're very welcome, please do

Fay Wallis:

hit Reply and let me know on there, too.

Fay Wallis:

And of course, if you decide to share a post on LinkedIn about the sprint,

Fay Wallis:

do tag me in so I can support the post.

Fay Wallis:

It would be great to see how you are getting on with the sprint

Fay Wallis:

and how you're finding it.

Fay Wallis:

Tomorrow we're going to take everything we've covered so far and

Fay Wallis:

start applying it to your own work.

Fay Wallis:

I'll show you a simple way to identify the issues that are likely to matter

Fay Wallis:

most within your organisation so you can focus your time and energy where you'll

Fay Wallis:

have the greatest strategic impact.

Fay Wallis:

I hope you enjoy today's activities, and I will look forward to seeing you tomorrow.

Fay Wallis:

Goodbye for now.