171 | How to Build Trust & Get Buy-In Through Brilliant Employee Communication (with Nik Nawaaz)

You can design the best HR strategy, introduce brilliant benefits, or roll out an important change – but if people do not understand it, engage with it, or take action, none of it matters.

That is why employee communication sits right at the heart of your impact in HR.

In this episode of HR Coffee Time, Fay is joined by Nik Nawaaz, Head of Employee Communications at Barnett Waddingham (now part of Howden) to unpack exactly how HR professionals can communicate in a way that builds trust, gets buy-in, and encourages people to take action – whether that is using their benefits, completing an engagement survey, preparing for a performance review, or navigating organisational change.

With over 20 years of experience in employee communications, Nik shares practical, immediately actionable advice — no jargon, no fluff.

In This Episode, You’ll Learn:

  • Why employee communication is the “connective tissue” of an organisation
  • Why HR can sometimes feel like a faceless department – and how to change that
  • The common mistake HR professionals make when writing employee communications
  • Why your message needs to answer “So what?” within the first few seconds
  • How to shift from explaining features to showing benefits
  • Why phrases like “HR is pleased to announce” or “Please be advised” can stop people engaging
  • How to make your communication feel more human, conversational and direct
  • Why reading your message aloud can help you spot corporate language
  • How to use Microsoft Word’s read-aloud feature to improve scripts and written communication
  • Why a one-size-fits-all approach rarely works for benefits communication
  • How to tailor messages for different groups and generations in your workforce
  • Why line managers are so important when you want messages to land
  • How a simple manager toolkit can make communication more effective
  • Why listening for the first five minutes of a meeting can help build trust
  • How to communicate during times of fear, uncertainty and change
  • Why silence can lead people to create their own “horror story”
  • How to be honest when you do not yet have all the answers
  • Why storytelling and real-world proof can be more persuasive than project updates
  • Why employee communication needs support from across the organisation – not just HR

Chapters

00:00 – When great HR work goes unnoticed

03:24 – What employee comms really means

04:20 – Why HR can feel “faceless” — and how to fix it

06:19 – The #1 mistake: writing for yourself, not your audience

08:49 – Quick win: delete your opening line

09:49 – Drop the corporate speak — write like a human

11:35 – The Word trick that makes your writing sound natural

13:04 – How to get people to actually use their benefits

17:30 – Tailoring messages for different generations

20:58 – Line managers as your communication allies

22:59 – The “First Five” technique

24:01 – Communicating through change and uncertainty

25:58 – Use storytelling, not project updates

28:06 – Resource recommendation: Simon Sinek’s Golden Circle

Useful Links

Helpful Episode to Listen to Next

If you enjoyed this episode and would like more support with writing clear, effective communication at work, listen to:

Ep 32: How to write work emails that get results, with Kim Arnold

Kim shares brilliant advice that complements Nik’s tips in this episode, especially if you want to make your emails clearer, more persuasive and easier for people to act on.

Enjoyed This Episode? Don’t Miss the Next One!

Sign up for the free weekly HR Coffee Time email to be notified each time a new episode is released – and get free career tips, tools, and resources.

Transcript
Fay Wallis:

Today's episode is all about something that sits right at the

Fay Wallis:

heart of your impact in HR, but it often doesn't get the attention it deserves,

Fay Wallis:

and it's employee communication.

Fay Wallis:

Because you can design the best strategy, introduce brilliant benefits, or roll

Fay Wallis:

out important change, but if people don't understand it, engage with it,

Fay Wallis:

or take action on it, it simply won't land in the way that you want it to.

Fay Wallis:

And I know from the work that I do as a career and leadership coach supporting

Fay Wallis:

HR and people professionals, that this is something many people find frustrating.

Fay Wallis:

You've put a lot of effort into something important, and then it

Fay Wallis:

feels like no one is really listening.

Fay Wallis:

So in today's episode of HR Coffee Time, we're going to change that.

Fay Wallis:

I'm your host, Fay Wallis, and today I'm so thrilled to be joined by

Fay Wallis:

Nik Nawaaz, who is head of employee communications at Barnett Waddingham,

Fay Wallis:

which is now part of Howden.

Fay Wallis:

Nik has a wealth of experience in employee communications, with

Fay Wallis:

more than 20 years of experience in agency and client side roles.

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He describes his approach as being digital first and entirely solutions

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driven, always making sure that messaging doesn't just reach the workforce,

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but actually resonates with them.

Fay Wallis:

And in this conversation, he shares some brilliant practical advice that

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you can start using straightaway.

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We talk about what employee communication really is and why it matters so much

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for HR, the common mistakes that stop messages from landing, simple

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shifts that can instantly improve engagement, and how to get people to

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actually take action, whether that's using benefits, completing surveys,

Fay Wallis:

or preparing for performance reviews.

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And also, we look at how to communicate effectively during

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times of change and uncertainty, something that can be so challenging.

Fay Wallis:

I'm incredibly grateful to Nik for sharing his ideas with us.

Fay Wallis:

I hope you're going to enjoy learning from him as much as I did.

Fay Wallis:

Let's go ahead and meet him now.

Fay Wallis:

Welcome to the show, Nik.

Fay Wallis:

It is so fantastic to have you here today.

Nik Nawaaz:

Thank you so much, Fay.

Nik Nawaaz:

I've really been looking forward to this.

Nik Nawaaz:

I've watched, um, a number of your other recordings.

Nik Nawaaz:

So, um, yeah, really looking forward to having this conversation.

Fay Wallis:

Oh, that's so wonderful to hear, and I'm really looking

Fay Wallis:

forward to everyone having the opportunity to learn from you.

Fay Wallis:

I've said to you so many times, gosh, we could be doing a whole miniseries

Fay Wallis:

because you have so much knowledge about employee comms, but we'll just

Fay Wallis:

stick with the one episode for now, and maybe I'll be lucky- ... and get you

Fay Wallis:

back on the show again in the future.

Nik Nawaaz:

Absolutely, abs-- well, unless anyone is interested in listening to two

Nik Nawaaz:

and a half hours, which is, you know-

Nik Nawaaz:

like a Lord of the Rings.

Nik Nawaaz:

We should call it the Lord of, Lord of Comms.

Nik Nawaaz:

Series.

Fay Wallis:

Oh, brilliant.

Fay Wallis:

Yeah, the Lord of the Rings episode.

Fay Wallis:

Okay.

Fay Wallis:

Right.

Fay Wallis:

Okay.

Fay Wallis:

I'll try and not make it the Lord of the Rings or Lord of the Comms

Fay Wallis:

episode and try and keep us- ... keep us to time, always a challenge.

Fay Wallis:

I better start us off by asking you a question that I always think

Fay Wallis:

is helpful to start with, which is to ask you for a definition.

Fay Wallis:

So employee comms, lots of people will be familiar with

Fay Wallis:

it, but some people may not be.

Fay Wallis:

Can you please describe to us exactly what is it?

Nik Nawaaz:

Yeah.

Nik Nawaaz:

I think for a lot of people it, it means slightly different things.

Nik Nawaaz:

Um, you know, s- for some people it's about, um, you know, really

Nik Nawaaz:

articulate, really articulating the business vision, for example.

Nik Nawaaz:

But for me, personally, I think employee communication is the

Nik Nawaaz:

connective tissue of an organization.

Nik Nawaaz:

So for, you know, the people that are normally watching, for your

Nik Nawaaz:

followers, you know, HR and rewards teams can design, say, the best,

Nik Nawaaz:

you know, restructures or the best benefits package for the workforce.

Nik Nawaaz:

But without effective communications, um, and I'm not talking about effective

Nik Nawaaz:

being, you know, how many people have downloaded something, but actually

Nik Nawaaz:

talking and listening, those things just become noise in a busy inbox.

Nik Nawaaz:

So for me it is about being that connective tissue.

Nik Nawaaz:

Um, and I think the, the other thing as well in terms of why I think it's maybe

Nik Nawaaz:

really important, um, you know, for HR professionals is that, you know, I've,

Nik Nawaaz:

I've sat in many HR teams in my role as employee comms, and personally I've always

Nik Nawaaz:

enjoyed sitting within HR teams because so often when I talk to clients, HR becomes

Nik Nawaaz:

this almost like a faceless department.

Nik Nawaaz:

Um, and I don't think it, I don't think it should be because HR teams are the one

Nik Nawaaz:

that always have the pulse of a business.

Nik Nawaaz:

So for me, um, in terms of why it's important, um, I think

Nik Nawaaz:

it's about being visible.

Nik Nawaaz:

So, you know, visibility isn't about being on stage, for example.

Nik Nawaaz:

Um, it's about being accessible.

Nik Nawaaz:

So, you know, sometimes just walking the floor saying hello to people by

Nik Nawaaz:

name is way more effective than any monthly newsletter could ever be.

Nik Nawaaz:

Um, so, you know, that's, that's, that's one thing that I would, um, I would

Nik Nawaaz:

describe, um, a, a, you know, what is employee comms and why it's important.

Fay Wallis:

I should point out at this point that Nik is doing such a

Fay Wallis:

better job of talking about what we had agreed we'd talk about today.

Fay Wallis:

I'd said to Nik, "Okay, I'm gonna start off, and the first question is going to

Fay Wallis:

be can you share a definition of employee communications, and can you tell us why

Fay Wallis:

you think it's so important for HR?"

Fay Wallis:

And I completely forgot to say the why it's so

Fay Wallis:

important- ... for HR professionals.

Fay Wallis:

So thank you for rescuing me there and telling everyone who's listening- Not at

Fay Wallis:

all ... why you think it's so important.

Fay Wallis:

And I completely agree with you, otherwise I guess we wouldn't

Fay Wallis:

be doing this episode, would we?

Fay Wallis:

But what worries me is hearing you say things like HR can seem a bit faceless.

Fay Wallis:

Is that the expression that you just used?

Fay Wallis:

Mm. Yeah, and so it makes me- I did, yeah ... it makes me wonder what do

Fay Wallis:

you think the mistakes are that HR professionals tend to make when it

Fay Wallis:

comes to employee communications?

Nik Nawaaz:

Yeah, so I think one of the mistakes that I, I, I tend to see

Nik Nawaaz:

is that we, you know, HR people tend to, we often write communications

Nik Nawaaz:

from our own perspective, right?

Nik Nawaaz:

We're proud of a new system or we need to do this because it's, you

Nik Nawaaz:

know, we need to tick that box.

Nik Nawaaz:

But, you know, an employee is really busy.

Nik Nawaaz:

They're stressed.

Nik Nawaaz:

They have an inbox full of other things going on.

Nik Nawaaz:

And for me, they're always subconsciously asking, "Well, so what?

Nik Nawaaz:

Why does it matter to- why does this matter to me?

Nik Nawaaz:

You know, the stuff that you've just sent to me, how does it impact me and my job?

Nik Nawaaz:

Because I've got a million other things to do, and you've- I've just received

Nik Nawaaz:

this from you." So, you know, but if y- so if your message doesn't really answer

Nik Nawaaz:

that in the first, say, 10 seconds, they'll delete it because they'll see

Nik Nawaaz:

it as irrelevant to them, that you're just basically broadcasting something.

Nik Nawaaz:

So for me, it's about, you know, um, really in terms of how you make

Nik Nawaaz:

things better, it's about shifting from talking about, say, features.

Nik Nawaaz:

You know, say for example, if you're launching a new HRIS,

Nik Nawaaz:

don't talk about the features.

Nik Nawaaz:

You know, like the, oh, the, the portal has a new look and

Nik Nawaaz:

feel or a, a new user interface.

Nik Nawaaz:

But talking about its benefits.

Nik Nawaaz:

You know, things like you can now check your remaining holiday days from your

Nik Nawaaz:

phone in under 30 seconds, and already you're giving them a reason to go to

Nik Nawaaz:

the, to the thing that you want them to do, to action something, but also to

Nik Nawaaz:

actually read your message because you're saying, "I'm making your life easier."

Nik Nawaaz:

And that's what I think we need to, we need to really get into the habit of.

Fay Wallis:

Oh, it's such good advice.

Fay Wallis:

Because as human beings, we are all inherently- More interested in

Fay Wallis:

ourselves than anyone else, aren't we?

Fay Wallis:

Even if we'd like to think that's not the case.

Fay Wallis:

So that makes a lot of sense to be approaching it in that way.

Fay Wallis:

And what I love about- Mm ... so much of your advice, and what

Fay Wallis:

you've just shared there, is that that's quick and easy to implement.

Fay Wallis:

That doesn't take a huge amount of time to think about.

Fay Wallis:

It doesn't cost any money to start thinking, "So what?" When you sit

Fay Wallis:

down to start writing an email.

Fay Wallis:

And although that is- Mm

Fay Wallis:

quite a quick win, you've shared with us already they're really quick

Fay Wallis:

wins, I know that you have a whole host of quick wins up your sleeve.

Fay Wallis:

Because when we've- ... spoken before, I've heard lots of them.

Fay Wallis:

So would you be happy to just share a few more of what some of those

Fay Wallis:

fabulous quick wins are for us all?

Nik Nawaaz:

Yeah.

Nik Nawaaz:

So I think first of all, um, as, as a, as a tip, I would say maybe you

Nik Nawaaz:

need to be talking to us and my team.

Nik Nawaaz:

So that would be one.

Nik Nawaaz:

That's a, so that's a shameless plug there about what, uh, what,

Nik Nawaaz:

what, what me and my team can do.

Nik Nawaaz:

But no, seriously, um, you know, I think my first tip is, this is something

Nik Nawaaz:

I've always said, I, I, and I say this to my team as well because sometimes

Nik Nawaaz:

we get used to doing something and, you know, we just get into a habit.

Nik Nawaaz:

My first tip is take your last email that you've drafted, right?

Nik Nawaaz:

And look at the first sentence.

Nik Nawaaz:

And if it starts with, "HR is pleased to announce," or, um,

Nik Nawaaz:

"Please be advised," you know, that's very much corporate speak.

Nik Nawaaz:

If it starts with anything like that, delete it, and start instead

Nik Nawaaz:

with, "To help you," or, you know, "We've heard that you need XYZ."

Nik Nawaaz:

Um, if you can make that one shift, so moving the why you are communicating to

Nik Nawaaz:

the very top, I think you'll immediately see higher engagement, um, and potentially

Nik Nawaaz:

more respect from the business.

Nik Nawaaz:

Because what you're doing is you're putting the employee's

Nik Nawaaz:

needs first, you know?

Nik Nawaaz:

So I think that's my first tip.

Nik Nawaaz:

Um, you know, and it goes back to the whole so what thing, you know, that I've

Nik Nawaaz:

just mentioned, always asking, "Well, so what? What is, what is, what's in

Nik Nawaaz:

it for me?" Um, my second tip, I think that, um... And I think it's just the

Nik Nawaaz:

way that as HR people, I think sometimes we're wired this way, we tend to hide

Nik Nawaaz:

behind, uh, corporate speak, right?

Nik Nawaaz:

Because it feels safe.

Nik Nawaaz:

Um, we use words like, um, and I still hear it, to be honest, um,

Nik Nawaaz:

e- e- even with, with my own team.

Nik Nawaaz:

It's not like I'm completely different or my team's completely different.

Nik Nawaaz:

But we use words like alignment, human capital, synergy.

Nik Nawaaz:

But realistically, nobody uses those words at a dinner table.

Nik Nawaaz:

And when you use that kind of language, you just, again, it's going back to

Nik Nawaaz:

that sounding like a faceless, robotic department and not a human being.

Nik Nawaaz:

So for me, the best comms is about, you know, using plain English, being

Nik Nawaaz:

conversational, and being quite direct.

Nik Nawaaz:

So look at it this way.

Nik Nawaaz:

If you wouldn't say it that way to a colleague over a coffee- Then don't

Nik Nawaaz:

put it in an email to a whole company

Fay Wallis:

Again, it's such great advice, and it's something I really

Fay Wallis:

try actually in my emails, and I have a weekly newsletter that goes out.

Fay Wallis:

But I, I feel I had to learn how to do that when I first stepped out of my HR

Fay Wallis:

career to become a coach, and I started learning about things like having

Fay Wallis:

newsletters so people can get to know you and your services and stay in touch.

Fay Wallis:

My default was really to write in quite a formal way, and one thing that helped

Fay Wallis:

me to stop doing that, hopefully I don't sound really formal and corporate speak

Fay Wallis:

in my emails anymore, is actually reading things aloud, and then you can see- Yes

Fay Wallis:

or I've found if I write an email and then I start reading it out loud, I'll think,

Fay Wallis:

"Oh, hang on a minute. That, that sounds a bit strange. That doesn't sound how, how

Fay Wallis:

I would say it- Yeah ... in real life."

Nik Nawaaz:

Yeah.

Nik Nawaaz:

And I think, you know, the other trick that I do, so I use this, I do

Nik Nawaaz:

this all the time, and again, this is another free thing that exists.

Nik Nawaaz:

So whenever I'm writing a, a film script, for example, um, for a client, you

Nik Nawaaz:

know, whenever we're doing a film with a CEO or the head of HR, for example.

Nik Nawaaz:

So I, you know, I'll sit here, and I'll write a script.

Nik Nawaaz:

And in, um, in Word, you can actually play it back to yourself.

Fay Wallis:

Oh.

Fay Wallis:

I don't know

Nik Nawaaz:

whether you knew about that.

Nik Nawaaz:

No, I

Fay Wallis:

don't think I did know about that.

Fay Wallis:

Yeah.

Fay Wallis:

So,

Nik Nawaaz:

yeah.

Nik Nawaaz:

So it's really, really good because you can choose whether you want

Nik Nawaaz:

it to sound American, whether you want it to be UK English, whatever.

Nik Nawaaz:

I always go for UK English, obviously.

Nik Nawaaz:

But, um, you can play it back to yourself, and you can for a s- you know, for a

Nik Nawaaz:

script especially, it tells you when, oh, it's all a bit monotonous, or maybe

Nik Nawaaz:

you need to go up here, and you need to, you know, you need to add a comma to give

Nik Nawaaz:

you that pause, et cetera, et cetera.

Nik Nawaaz:

So that's a, that's a really neat thing to have.

Nik Nawaaz:

It's, it's in Word, so you should have it as a, as a kind

Nik Nawaaz:

of, you know, normal plugin.

Fay Wallis:

Ooh, I'm gonna have to go away and give that a try afterwards.

Fay Wallis:

The next question I have for you, when I wrote it down, I'm sure you

Fay Wallis:

would tell me how to improve this, it is so long that I can't remember it.

Fay Wallis:

So I'm actually going to look at my laptop, and I'm gonna read the

Fay Wallis:

question out to you from this, uh, Word document I've got in front of me.

Fay Wallis:

Yeah.

Fay Wallis:

I suppose I could actually play the feature and have Word read it to you, but

Fay Wallis:

that might be a bit odd at this point.

Fay Wallis:

So the question is, there are two types of communication I've been thinking

Fay Wallis:

about for this interview that I know HR professionals will often find challenging.

Fay Wallis:

The first is getting people to take action on things like utilizing

Fay Wallis:

their employee benefits, completing an engagement survey, or carrying

Fay Wallis:

out an annual performance review.

Fay Wallis:

So I guess they're things that people think are a bit boring, and they

Fay Wallis:

just don't feel inclined to do them.

Fay Wallis:

What are your tips for anyone listening right now who would like to know how

Fay Wallis:

to increase the chances that people will take action on things like this?

Nik Nawaaz:

Yeah, I think you know what?

Nik Nawaaz:

Benefits communication is something that, um, is just really at the

Nik Nawaaz:

top of the list at the moment.

Nik Nawaaz:

Um, you know, recently, you know, our company, Bonnet Waddingham,

Nik Nawaaz:

was acquired by Howden, as you know, and Howden is known for, you

Nik Nawaaz:

know, brokering, um, benefits for businesses, et cetera, globally.

Nik Nawaaz:

Um, so you know, we're working with them at the moment to really, um, help their

Nik Nawaaz:

clients with, uh, benefits communications.

Nik Nawaaz:

For me, you know, the benefits guide or the handbook approach

Nik Nawaaz:

can't be the only solution because realistically not everybody reads a

Nik Nawaaz:

40-page PDF on their first day, right?

Nik Nawaaz:

I know I've never done it.

Nik Nawaaz:

Um, and then eventually you, you probably read like the first 10 pages

Nik Nawaaz:

and you think, "Okay, I'll park that and I'll come back to it later,"

Nik Nawaaz:

and then you never pick it up again.

Nik Nawaaz:

Um, y- and you know, for the last 10 years or so, I think lots of companies

Nik Nawaaz:

have been talking about, um, you would've heard about life events, you know?

Nik Nawaaz:

And what I mean by that is when you group your benefits in, you

Nik Nawaaz:

would've heard a lot of companies talk about into moments that matter.

Nik Nawaaz:

You know, like, so those moments are things like buying a house,

Nik Nawaaz:

starting a family, or managing stress.

Nik Nawaaz:

Now some, you know, some of them do it really well, others not so much.

Nik Nawaaz:

What I'm, what I'm trying to do with Howden at the moment, and Howden is,

Nik Nawaaz:

is really good at this, is that... is to do things a little bit differently.

Nik Nawaaz:

We've looked at some of the challenges that the HR community

Nik Nawaaz:

and the rewards team face when it comes to benefits communication.

Nik Nawaaz:

You know, there are things like, you know, these teams are

Nik Nawaaz:

juggling a dozen priorities.

Nik Nawaaz:

They have no dedicated budget a lot of the time, and they're

Nik Nawaaz:

trying to cut through the daily noise of technical jargon, right?

Nik Nawaaz:

Now, our approach is, um, a couple of things.

Nik Nawaaz:

So we kind of tackle it with the, the what, the where, and the why, right?

Nik Nawaaz:

The, the... If you, if I start with the why, right?

Nik Nawaaz:

Um, and it will all make sense why I'm starting with the

Nik Nawaaz:

why a little bit later on.

Nik Nawaaz:

But the why is about the outcome that you want to get from them

Nik Nawaaz:

interacting with the benefit, right?

Nik Nawaaz:

So you want people to see how your investment your organization is making

Nik Nawaaz:

actually protect their families.

Nik Nawaaz:

So when one- once we know what that is- We then look at the where.

Nik Nawaaz:

Well, where are they?

Nik Nawaaz:

You know, your people, um, in an organization, they're not a

Nik Nawaaz:

monolith, they are everywhere.

Nik Nawaaz:

You know, they're in the office, they're in the field, they're working from home.

Nik Nawaaz:

Um, you know, so how do you ac- how do you make sure that people have the

Nik Nawaaz:

same access to the same information?

Nik Nawaaz:

You know, from someone who's sitting at a desk who can easily go onto a

Nik Nawaaz:

portal versus someone who's on the field and doesn't have that same access.

Nik Nawaaz:

And then we look at the what.

Nik Nawaaz:

You know, what do we give them to make sure that it is the

Nik Nawaaz:

right tool for where they are?

Nik Nawaaz:

So we kind of ditch the one size fits all approach.

Nik Nawaaz:

Um, you know, and we, we kind of create stuff that's specific to the culture of an

Nik Nawaaz:

organization, like whether it's, you know, high energy videos, simple infographics.

Nik Nawaaz:

So, you know, the where, what, why is the, the, the way that we approach it.

Nik Nawaaz:

And we wrap this around, um, our philosophy of education,

Nik Nawaaz:

inspiration, and action.

Nik Nawaaz:

So everything that we create starts with education first 'cause because

Nik Nawaaz:

one of the things that, you know, we are aware of when it comes to benefits

Nik Nawaaz:

communication is a lot of people don't really understand the benefits.

Nik Nawaaz:

And if they don't understand the benefits, they don't have it, if that makes sense.

Nik Nawaaz:

So we kind of, we look at removing jargon.

Nik Nawaaz:

We've to try to bring things to life in terms of why you need a benefit rather

Nik Nawaaz:

than just saying this is the benefit.

Nik Nawaaz:

But the other thing that we do, and this is the third thing, everything that we do

Nik Nawaaz:

when it comes to employee comms as well as benefit communication, is looking at

Nik Nawaaz:

it through a multi-generational lens.

Nik Nawaaz:

You know, what I mean by that is, you know, every business has different

Nik Nawaaz:

generations, and I'm talking about your, your Gen Xers, your Gen Ys,

Nik Nawaaz:

your millennials, your boomers.

Nik Nawaaz:

It all exists, and soon we're gonna have the generation Alpha coming in as well.

Nik Nawaaz:

All those people want different things at different times of their lives.

Nik Nawaaz:

So, you know, a 45, 50, 60 person is probably more interested in,

Nik Nawaaz:

"Well, what healthcare do I have?

Nik Nawaaz:

What pen- what, what is my pension pot's gonna look like?" Realistically,

Nik Nawaaz:

a 21-year-old coming into the business are probably thinking

Nik Nawaaz:

about, "Oh my God, um, where am I going on my next holiday?" Right?

Nik Nawaaz:

So the benefits that are appropriate for a 21-year-old coming into

Nik Nawaaz:

the business is very different.

Nik Nawaaz:

So the toolkits that we have use messages and tones that speak

Nik Nawaaz:

their specific, specific language.

Fay Wallis:

So it's very much about not just applying a blanket approach, but

Fay Wallis:

thinking, okay- No ... we need to actually adapt our messaging for the different

Fay Wallis:

groups and the different types of people that we have within the organization.

Nik Nawaaz:

Yeah.

Nik Nawaaz:

Ab- absolutely.

Nik Nawaaz:

It's, it's the only way you're gonna get engagement because if you think

Nik Nawaaz:

about it, um, when you look at the different generations, when you say

Nik Nawaaz:

you've got your baby boomers versus your Generation X- The kind of content

Nik Nawaaz:

they engage with are vastly different.

Nik Nawaaz:

You know, your generation X's are looking at short-form content, videos,

Nik Nawaaz:

Instagram type stuff, social media.

Nik Nawaaz:

Your 50, 60-year-olds are going to react more positively towards a benefit

Nik Nawaaz:

or the, or the communication through either face-to-face, long-form content,

Nik Nawaaz:

which is completely the opposite of what your 21-year-old's expecting, um,

Nik Nawaaz:

because they're a different generation.

Nik Nawaaz:

The, the way that they deal with content is very, very different.

Nik Nawaaz:

So sending one email to everyone, you will not get the level of

Nik Nawaaz:

engagement that you're thinking.

Fay Wallis:

As you're talking about that, I can absolutely see how that would

Fay Wallis:

just be invaluable when communicating about benefits and really hoping that

Fay Wallis:

people will take advantage of them.

Fay Wallis:

Because that's the thing, isn't it?

Fay Wallis:

That you can lay on all these fabulous benefits, but people

Fay Wallis:

just don't engage with them.

Fay Wallis:

But- Mm ... also listening to what you were just saying, I hadn't really

Fay Wallis:

thought about it like this before.

Fay Wallis:

If we want people to have their performance appraisal conversation and

Fay Wallis:

prepare for it, or we want people to take action on an employee engagement survey, I

Fay Wallis:

hadn't really thought about the fact that actually the messaging might need to be

Fay Wallis:

different for different groups of people.

Fay Wallis:

Yes, in my mind I'd have thought, oh, okay, for performance appraisal

Fay Wallis:

conversations, we're going to need to do a different kind of communication for

Fay Wallis:

the managers because of course they're the ones who are formally sitting down

Fay Wallis:

as the line manager with the person, to different communication with the

Fay Wallis:

person who is the person going in and being managed by that line manager.

Fay Wallis:

I'm describing this really badly.

Fay Wallis:

Yeah.

Fay Wallis:

But I hadn't thought about the fact that actually it would be beneficial

Fay Wallis:

to have even more nuanced and more sophisticated and just slightly

Fay Wallis:

different communication for people who might be at different stages of their

Fay Wallis:

career or benefiting from those- Yeah

Fay Wallis:

conversations in different ways.

Nik Nawaaz:

And actually I think you've, you've hit a really good point there

Nik Nawaaz:

re- just regarding line managers.

Nik Nawaaz:

You know, um, when it comes to communication, communication doesn't

Nik Nawaaz:

have to sit with just one person, right?

Nik Nawaaz:

In the be- so, so if you're thinking, oh, well, you know, it's in- it's

Nik Nawaaz:

employee communication, so that must sit with internal comms team, or if

Nik Nawaaz:

you don't have an internal comms team, then HR tends to lead on it, but it

Nik Nawaaz:

doesn't have to sit with one person.

Nik Nawaaz:

Um, in my experience, whenever you're rolling out any form of communication,

Nik Nawaaz:

whether it's about a new system, a new policy, et cetera, line managers

Nik Nawaaz:

are your... Well, they need to be your biggest supporters, right?

Nik Nawaaz:

Because they're the ones who have the connection with the team, right?

Nik Nawaaz:

They're that layer between HR and the broader workforce And if you can get them

Nik Nawaaz:

on board, if you can get them to, um, to really listen to you and take on the

Nik Nawaaz:

challenge that you're facing, it would- it makes communicating so much easier because

Nik Nawaaz:

you've then got the people that they would listen to talking about the same thing.

Nik Nawaaz:

So a lot of the stuff that we do in our team is, you know, whenever we're

Nik Nawaaz:

launching a new platform or we're talking about a new CEO video even

Nik Nawaaz:

that's going out, um, we always say to the client, "Look, do your other

Nik Nawaaz:

leaders need some talking points? Don't just assume they know it. Do your

Nik Nawaaz:

line managers need to have some, you know, Q&As, like a little toolkit?"

Nik Nawaaz:

And it doesn't- a toolkit doesn't have to be a 25-page thing.

Nik Nawaaz:

It can just be a three pages.

Nik Nawaaz:

These are the key points that you as manager need to be aware of in case your

Nik Nawaaz:

team asks you a question, because no managers ever want to be asked a question

Nik Nawaaz:

and they say, "Oh, I don't know." Because then the employee just think, "Oh, I

Nik Nawaaz:

should've just gone straight to X and asked because my manager doesn't know."

Nik Nawaaz:

So what you want to do is for your l- your, your line managers, your people

Nik Nawaaz:

managers to feel supported because actually, if you're elevating them, your

Nik Nawaaz:

job becomes easier when it comes to comms.

Fay Wallis:

Mm. Such an important point.

Fay Wallis:

Yeah.

Fay Wallis:

It's amazing actually how managers just hold the key to so much.

Fay Wallis:

Those poor managers, they've got to do an awful lot- They do

Fay Wallis:

haven't they?

Fay Wallis:

But I guess this is a way of really helping them as well by

Fay Wallis:

giving them the tools to be able to do their job really well.

Nik Nawaaz:

Yeah.

Nik Nawaaz:

Absolutely.

Nik Nawaaz:

Abso- and actually, I've got a tip here about, um, with, with managers.

Nik Nawaaz:

Um, there is this thing that I've used for many, many years

Nik Nawaaz:

in, at the back of my mind.

Nik Nawaaz:

It's not, like, an official thing that I have on my agenda.

Nik Nawaaz:

So whenever, um ... I, I m- I must have come across it from somewhere,

Nik Nawaaz:

but I've kind of adopted it in my head.

Nik Nawaaz:

I call it the first five.

Nik Nawaaz:

So in any meeting with a non-HR department, just spend the first

Nik Nawaaz:

five minutes just listening to what's on those people's plates.

Nik Nawaaz:

So don't just jump in with your HR agenda, because I think that when you show you're

Nik Nawaaz:

interested in their operational struggles, I think they'll then be far more likely to

Nik Nawaaz:

listen when you need their help later on.

Nik Nawaaz:

So that's kind of something that I always do whenever I go into a, a kind

Nik Nawaaz:

of non-HR, when I've been client side.

Nik Nawaaz:

Um, at the back of my head, five minutes, that's all I need.

Nik Nawaaz:

You know, "What's going on with you? What, what's, what's challenging this week?

Nik Nawaaz:

Is there anything that, you know, we can help with, or have you got it sorted?"

Nik Nawaaz:

And let them speak, and just listen.

Fay Wallis:

It's amazing just how powerful doing that listening piece can be.

Fay Wallis:

I think it really- Helps build that trust with people, that sense of connection.

Fay Wallis:

People really like to be listened to, don't they?

Fay Wallis:

It affects how we feel, and that actually makes me think it leads perfectly onto my

Fay Wallis:

next question that I wanted to ask you, Nik, which is any advice that you have for

Fay Wallis:

HR professionals who are having to think about communications during periods of

Fay Wallis:

fear and uncertainty and times of change.

Fay Wallis:

So for example, like if they're having to go through a restructure, that's

Fay Wallis:

times when people get so nervous and worried at work, and it can feel hard

Fay Wallis:

to know the best way of communicating.

Nik Nawaaz:

Yeah.

Nik Nawaaz:

I mean, I think at the moment there's been so many changes that's, that's

Nik Nawaaz:

happening in, within the industry as a whole that, you know, people

Nik Nawaaz:

are starting to kind of go through this whole change fatigue stuff.

Nik Nawaaz:

But I think one thing that I always start with is, you know,

Nik Nawaaz:

in the absence of information, uh, people will always create a horror

Nik Nawaaz:

story just to fill the gap, right?

Nik Nawaaz:

So silence is always kind of perceived as this threat.

Nik Nawaaz:

So even if, you know, you don't have all the answers about the merger

Nik Nawaaz:

or the new restructure, uh, the new restructure, um, what you should do

Nik Nawaaz:

is communicate maybe what's going on.

Nik Nawaaz:

Tell them, "Look," and be completely omni- honest because with change, so many

Nik Nawaaz:

things are uncertain and there's no way you'll have all the answers all the time.

Nik Nawaaz:

So tell them, be honest.

Nik Nawaaz:

Say, "Look, we don't know what the new structure is yet, but we will

Nik Nawaaz:

update you on the 20th of May," right?

Nik Nawaaz:

So by communicating kind of a timeline, it gives people a sense of certainty

Nik Nawaaz:

that, you know, you've got this.

Nik Nawaaz:

You don't have it now, but you're telling me that I'm gonna come back

Nik Nawaaz:

to you in the next couple of weeks.

Nik Nawaaz:

Um, you know, another example, you know, let's say you're

Nik Nawaaz:

launching a new HRIS, right?

Nik Nawaaz:

Um, and we need to s- what we need to do is stop talking about the project,

Nik Nawaaz:

and I think sometimes going back to what we were saying earlier on about

Nik Nawaaz:

corporate speak, um, you know, we need to move away from referring to project

Nik Nawaaz:

and start talking about the progress.

Nik Nawaaz:

So, you know, and use storytelling.

Nik Nawaaz:

Um, you know, often you'll see an email with a subject line, "Phase two of our

Nik Nawaaz:

digital transformation." But instead, you know, share a quick story or a quote from

Nik Nawaaz:

a team lead, for example, who have saved five hours a week using the new system.

Nik Nawaaz:

That's way better than saying, you know, "Phase two of our system."

Nik Nawaaz:

Um, you know, real-world proof from a peer is 10 times more persuasive

Nik Nawaaz:

than, I don't know, a PowerPoint slide from a project manager.

Nik Nawaaz:

So I think think about it that way.

Nik Nawaaz:

I think when it comes to change especially, I think

Nik Nawaaz:

that use your senior leaders.

Nik Nawaaz:

Really bring in your senior, get them to talk about it, because you

Nik Nawaaz:

can't do it on the- on your own.

Nik Nawaaz:

You need that top level support.

Nik Nawaaz:

You need that influence to really have that impact.

Nik Nawaaz:

Bring them in.

Nik Nawaaz:

One thing I always say that I've, I've been in a couple of conferences

Nik Nawaaz:

where when I talk about comms, I don't know if you know about an

Nik Nawaaz:

African proverb I always quote Which is, you know, it takes a village.

Nik Nawaaz:

Um, you know, the Af- the, the whole sentence is it takes

Nik Nawaaz:

a village to raise a child.

Nik Nawaaz:

Well, internal comms or employee comms is the same.

Nik Nawaaz:

It takes everyone to be effective in employee comms for employee comms to land.

Nik Nawaaz:

So it's not just, it doesn't sit with you, one person.

Nik Nawaaz:

It doesn't just sit with marketing or internal comms team.

Nik Nawaaz:

It's everyone.

Nik Nawaaz:

If everyone speaks the same language, um, if you're communicating about

Nik Nawaaz:

a change and everyone is saying the same thing, that becomes the accepted

Nik Nawaaz:

norm, and that's what it should

Fay Wallis:

be.

Fay Wallis:

Well, I hope that anyone listening who is having difficulty getting buy-in

Fay Wallis:

from other people in the organisation to back them, and they do feel like

Fay Wallis:

they're having to handle all of these comms by themselves, that they can play

Fay Wallis:

them this part of the episode, Nate, to convince leadership or whoever it

Fay Wallis:

might be who they can't get on board that this is a good idea and that it's

Fay Wallis:

going to make that massive difference.

Fay Wallis:

But it's- Mm ... been so wonderful talking to you.

Fay Wallis:

I feel really sad that we're nearly at the end of our time together today.

Fay Wallis:

I honestly could just talk to you about this all day long, and I'm so

Fay Wallis:

grateful that you've shared so much of your brilliant knowledge with us all.

Fay Wallis:

Before I say goodbye and do a final thank you, can I ask you the question I try to

Fay Wallis:

ask everyone who comes on the show, which is, do you have a book recommendation

Fay Wallis:

or a resource recommendation you would like to share with us all right now?

Nik Nawaaz:

Yeah, of course.

Nik Nawaaz:

I've been thinking about this and you, you know, one automatically goes to,

Nik Nawaaz:

um, thinking about, oh, gosh, what books would be a really, really good one?

Nik Nawaaz:

But actually, I thought to myself, what is something that people can use?

Nik Nawaaz:

'Cause because I've been trying to think about tips that I could give

Nik Nawaaz:

throughout this, this chat with you, Fay.

Nik Nawaaz:

And I think that, um, I would recommend a TED Talk that I watched, uh, that

Nik Nawaaz:came out probably back in:Nik Nawaaz:

So it's a bit of an old one, but, um, I think it's a

Nik Nawaaz:

really good one for HR people.

Nik Nawaaz:

It's a TED Talk by Simon Sinek.

Nik Nawaaz:

I don't know if anyone knows of him.

Nik Nawaaz:

Um, and he did a talk called How Great Leaders Inspire Action, right?

Nik Nawaaz:

Um, and I think for a lot of my HR friends, um, you know, who have been

Nik Nawaaz:

in the industry for years, it tends to be kind of a gold standard for

Nik Nawaaz:

anyone in that kind of environment who wants to really build influence.

Nik Nawaaz:

And he talks about, there's a whole thing about, I think about one minute

Nik Nawaaz:

and a half in or something, um, he talks about the golden circle and why

Nik Nawaaz:

you must start with the why, which is why at the beginning when I talked

Nik Nawaaz:

about the, the where, what, and why, I wanted to talk about the why first.

Nik Nawaaz:

You know, in HR, we often start with what the policy is or what the new benefit is.

Nik Nawaaz:

But what Simon does, or Mr. Sinek or, you know, however you want to call

Nik Nawaaz:

him, but what he reminds us are- us is that people don't buy what you

Nik Nawaaz:

do, they buy why you do it, right?

Nik Nawaaz:

So why are you offering this benefit?

Nik Nawaaz:

You're never gonna say, "Oh, it's because we're saving m-" No, it's

Nik Nawaaz:

bec- you, you've chosen this benefit because it has a positive impact on

Nik Nawaaz:

your life as an employee or a colleague.

Nik Nawaaz:

So if you want to close what I call that value gap, because if people don't put

Nik Nawaaz:

any value to the, you know, to what you're saying, between what you provide and what

Nik Nawaaz:

the employees perceive, um, then you have to lead with a human purpose behind it.

Nik Nawaaz:

So have a look at that, How Great Leaders Inspire Action.

Fay Wallis:

Oh, it's such a great TED Talk, and I'd forgotten that

Fay Wallis:

was the title of it actually.

Fay Wallis:

I really, really enjoy hearing a lot of what Simon Sinek has to say, and

Fay Wallis:

actually, I play a clip of him talking in my Inspiring HR Leadership programme.

Fay Wallis:

So, uh, you're not the only fan of his stuff.

Fay Wallis:

I think he's great as well.

Fay Wallis:

Oh, brilliant.

Fay Wallis:

Good.

Fay Wallis:

And I'll make sure I put a link to that TED Talk in the show notes for anyone

Fay Wallis:

who's listening and would like to look it up straightaway, and I'll also pop a

Fay Wallis:

link to it in the YouTube description for anyone who's watching this on YouTube.

Fay Wallis:

So before I say a final goodbye, for anyone listening or watching right

Fay Wallis:

now, Nik, who is thinking, "Oh, I wonder how I could work with Nik or

Fay Wallis:

how I can learn more about the work that he does", what would be the best

Fay Wallis:

way of them getting in touch with you or finding out more about your work?

Nik Nawaaz:

Sure.

Nik Nawaaz:

I think probably the easiest way is maybe my LinkedIn profile, um,

Nik Nawaaz:

which I'm sure you'll probably put in the notes at the bottom.

Nik Nawaaz:

Uh, so I don't mind having that on there.

Nik Nawaaz:

Um, and we'll also put a link to, um, our, kind of, in, um,

Nik Nawaaz:

engagement and communications, um, section on the company website.

Nik Nawaaz:

That might help just to give an idea of how we approach, um, employee comms.

Nik Nawaaz:

That might help.

Nik Nawaaz:

But, um, I think maybe for now, um, LinkedIn would be the

Nik Nawaaz:

simplest way to, to, to do it.

Nik Nawaaz:

So, you know, if anyone wants to have a chat, please just, um, add me,

Nik Nawaaz:

connect, um, and send me a message.

Nik Nawaaz:

Happy to chat anytime.

Fay Wallis:

Fantastic.

Fay Wallis:

Well, I'll make sure I put links to both of those things in the

Fay Wallis:

show notes and YouTube description.

Fay Wallis:

And all that leaves me to say is a huge thank you for your time today.

Fay Wallis:

It has been brilliant chatting to you.

Nik Nawaaz:

Thank you, Fay.

Nik Nawaaz:

Thank you for having me, and it's been really, really good.

Nik Nawaaz:

Sorry we're probably gonna be over, but I've really enjoyed it.

Nik Nawaaz:

Thank you.

Fay Wallis:

I hope you enjoyed learning from Nik as much as I did.

Fay Wallis:

There were so many useful takeaways in there, but for me, one of the biggest

Fay Wallis:

is probably that if your communication doesn't answer the question, "So what?"

Fay Wallis:

for the person receiving it, it's very easy for it to be ignored, and that small

Fay Wallis:

shift from focusing on what you want to say to what actually matters to the other

Fay Wallis:

person can make such a big difference.

Fay Wallis:

If you'd like to listen to another episode of HR Coffee Time next that goes

Fay Wallis:

well with today's one, I'd recommend hopping all the way back to episode

Fay Wallis:

32, which is called How to Write Work Emails that Get Results, with Kim Arnold.

Fay Wallis:

A lot of the advice that Kim shares complements what

Fay Wallis:

Nik spoke to us about today.

Fay Wallis:

And Nik and I would love to hear if you're going to be putting

Fay Wallis:

any of his advice into action.

Fay Wallis:

Please do get in touch to let us know.

Fay Wallis:

You can always leave us a comment underneath the YouTube video

Fay Wallis:

if you're watching on YouTube, or send a message on LinkedIn.

Fay Wallis:

I'll make sure that I put links to both of our profiles in the show notes

Fay Wallis:

and the YouTube description for you.

Fay Wallis:

As always, thank you so much for listening or watching today, and I'm

Fay Wallis:

looking forward to being back again in two weeks' time with the next episode for

Fay Wallis:

you.

Subscribe to the podcast

Transcript
Fay Wallis:

Today's episode is all about something that sits right at the

Fay Wallis:

heart of your impact in HR, but it often doesn't get the attention it deserves,

Fay Wallis:

and it's employee communication.

Fay Wallis:

Because you can design the best strategy, introduce brilliant benefits, or roll

Fay Wallis:

out important change, but if people don't understand it, engage with it,

Fay Wallis:

or take action on it, it simply won't land in the way that you want it to.

Fay Wallis:

And I know from the work that I do as a career and leadership coach supporting

Fay Wallis:

HR and people professionals, that this is something many people find frustrating.

Fay Wallis:

You've put a lot of effort into something important, and then it

Fay Wallis:

feels like no one is really listening.

Fay Wallis:

So in today's episode of HR Coffee Time, we're going to change that.

Fay Wallis:

I'm your host, Fay Wallis, and today I'm so thrilled to be joined by

Fay Wallis:

Nik Nawaaz, who is head of employee communications at Barnett Waddingham,

Fay Wallis:

which is now part of Howden.

Fay Wallis:

Nik has a wealth of experience in employee communications, with

Fay Wallis:

more than 20 years of experience in agency and client side roles.

Fay Wallis:

He describes his approach as being digital first and entirely solutions

Fay Wallis:

driven, always making sure that messaging doesn't just reach the workforce,

Fay Wallis:

but actually resonates with them.

Fay Wallis:

And in this conversation, he shares some brilliant practical advice that

Fay Wallis:

you can start using straightaway.

Fay Wallis:

We talk about what employee communication really is and why it matters so much

Fay Wallis:

for HR, the common mistakes that stop messages from landing, simple

Fay Wallis:

shifts that can instantly improve engagement, and how to get people to

Fay Wallis:

actually take action, whether that's using benefits, completing surveys,

Fay Wallis:

or preparing for performance reviews.

Fay Wallis:

And also, we look at how to communicate effectively during

Fay Wallis:

times of change and uncertainty, something that can be so challenging.

Fay Wallis:

I'm incredibly grateful to Nik for sharing his ideas with us.

Fay Wallis:

I hope you're going to enjoy learning from him as much as I did.

Fay Wallis:

Let's go ahead and meet him now.

Fay Wallis:

Welcome to the show, Nik.

Fay Wallis:

It is so fantastic to have you here today.

Nik Nawaaz:

Thank you so much, Fay.

Nik Nawaaz:

I've really been looking forward to this.

Nik Nawaaz:

I've watched, um, a number of your other recordings.

Nik Nawaaz:

So, um, yeah, really looking forward to having this conversation.

Fay Wallis:

Oh, that's so wonderful to hear, and I'm really looking

Fay Wallis:

forward to everyone having the opportunity to learn from you.

Fay Wallis:

I've said to you so many times, gosh, we could be doing a whole miniseries

Fay Wallis:

because you have so much knowledge about employee comms, but we'll just

Fay Wallis:

stick with the one episode for now, and maybe I'll be lucky- ... and get you

Fay Wallis:

back on the show again in the future.

Nik Nawaaz:

Absolutely, abs-- well, unless anyone is interested in listening to two

Nik Nawaaz:

and a half hours, which is, you know-

Nik Nawaaz:

like a Lord of the Rings.

Nik Nawaaz:

We should call it the Lord of, Lord of Comms.

Nik Nawaaz:

Series.

Fay Wallis:

Oh, brilliant.

Fay Wallis:

Yeah, the Lord of the Rings episode.

Fay Wallis:

Okay.

Fay Wallis:

Right.

Fay Wallis:

Okay.

Fay Wallis:

I'll try and not make it the Lord of the Rings or Lord of the Comms

Fay Wallis:

episode and try and keep us- ... keep us to time, always a challenge.

Fay Wallis:

I better start us off by asking you a question that I always think

Fay Wallis:

is helpful to start with, which is to ask you for a definition.

Fay Wallis:

So employee comms, lots of people will be familiar with

Fay Wallis:

it, but some people may not be.

Fay Wallis:

Can you please describe to us exactly what is it?

Nik Nawaaz:

Yeah.

Nik Nawaaz:

I think for a lot of people it, it means slightly different things.

Nik Nawaaz:

Um, you know, s- for some people it's about, um, you know, really

Nik Nawaaz:

articulate, really articulating the business vision, for example.

Nik Nawaaz:

But for me, personally, I think employee communication is the

Nik Nawaaz:

connective tissue of an organization.

Nik Nawaaz:

So for, you know, the people that are normally watching, for your

Nik Nawaaz:

followers, you know, HR and rewards teams can design, say, the best,

Nik Nawaaz:

you know, restructures or the best benefits package for the workforce.

Nik Nawaaz:

But without effective communications, um, and I'm not talking about effective

Nik Nawaaz:

being, you know, how many people have downloaded something, but actually

Nik Nawaaz:

talking and listening, those things just become noise in a busy inbox.

Nik Nawaaz:

So for me it is about being that connective tissue.

Nik Nawaaz:

Um, and I think the, the other thing as well in terms of why I think it's maybe

Nik Nawaaz:

really important, um, you know, for HR professionals is that, you know, I've,

Nik Nawaaz:

I've sat in many HR teams in my role as employee comms, and personally I've always

Nik Nawaaz:

enjoyed sitting within HR teams because so often when I talk to clients, HR becomes

Nik Nawaaz:

this almost like a faceless department.

Nik Nawaaz:

Um, and I don't think it, I don't think it should be because HR teams are the one

Nik Nawaaz:

that always have the pulse of a business.

Nik Nawaaz:

So for me, um, in terms of why it's important, um, I think

Nik Nawaaz:

it's about being visible.

Nik Nawaaz:

So, you know, visibility isn't about being on stage, for example.

Nik Nawaaz:

Um, it's about being accessible.

Nik Nawaaz:

So, you know, sometimes just walking the floor saying hello to people by

Nik Nawaaz:

name is way more effective than any monthly newsletter could ever be.

Nik Nawaaz:

Um, so, you know, that's, that's, that's one thing that I would, um, I would

Nik Nawaaz:

describe, um, a, a, you know, what is employee comms and why it's important.

Fay Wallis:

I should point out at this point that Nik is doing such a

Fay Wallis:

better job of talking about what we had agreed we'd talk about today.

Fay Wallis:

I'd said to Nik, "Okay, I'm gonna start off, and the first question is going to

Fay Wallis:

be can you share a definition of employee communications, and can you tell us why

Fay Wallis:

you think it's so important for HR?"

Fay Wallis:

And I completely forgot to say the why it's so

Fay Wallis:

important- ... for HR professionals.

Fay Wallis:

So thank you for rescuing me there and telling everyone who's listening- Not at

Fay Wallis:

all ... why you think it's so important.

Fay Wallis:

And I completely agree with you, otherwise I guess we wouldn't

Fay Wallis:

be doing this episode, would we?

Fay Wallis:

But what worries me is hearing you say things like HR can seem a bit faceless.

Fay Wallis:

Is that the expression that you just used?

Fay Wallis:

Mm. Yeah, and so it makes me- I did, yeah ... it makes me wonder what do

Fay Wallis:

you think the mistakes are that HR professionals tend to make when it

Fay Wallis:

comes to employee communications?

Nik Nawaaz:

Yeah, so I think one of the mistakes that I, I, I tend to see

Nik Nawaaz:

is that we, you know, HR people tend to, we often write communications

Nik Nawaaz:

from our own perspective, right?

Nik Nawaaz:

We're proud of a new system or we need to do this because it's, you

Nik Nawaaz:

know, we need to tick that box.

Nik Nawaaz:

But, you know, an employee is really busy.

Nik Nawaaz:

They're stressed.

Nik Nawaaz:

They have an inbox full of other things going on.

Nik Nawaaz:

And for me, they're always subconsciously asking, "Well, so what?

Nik Nawaaz:

Why does it matter to- why does this matter to me?

Nik Nawaaz:

You know, the stuff that you've just sent to me, how does it impact me and my job?

Nik Nawaaz:

Because I've got a million other things to do, and you've- I've just received

Nik Nawaaz:

this from you." So, you know, but if y- so if your message doesn't really answer

Nik Nawaaz:

that in the first, say, 10 seconds, they'll delete it because they'll see

Nik Nawaaz:

it as irrelevant to them, that you're just basically broadcasting something.

Nik Nawaaz:

So for me, it's about, you know, um, really in terms of how you make

Nik Nawaaz:

things better, it's about shifting from talking about, say, features.

Nik Nawaaz:

You know, say for example, if you're launching a new HRIS,

Nik Nawaaz:

don't talk about the features.

Nik Nawaaz:

You know, like the, oh, the, the portal has a new look and

Nik Nawaaz:

feel or a, a new user interface.

Nik Nawaaz:

But talking about its benefits.

Nik Nawaaz:

You know, things like you can now check your remaining holiday days from your

Nik Nawaaz:

phone in under 30 seconds, and already you're giving them a reason to go to

Nik Nawaaz:

the, to the thing that you want them to do, to action something, but also to

Nik Nawaaz:

actually read your message because you're saying, "I'm making your life easier."

Nik Nawaaz:

And that's what I think we need to, we need to really get into the habit of.

Fay Wallis:

Oh, it's such good advice.

Fay Wallis:

Because as human beings, we are all inherently- More interested in

Fay Wallis:

ourselves than anyone else, aren't we?

Fay Wallis:

Even if we'd like to think that's not the case.

Fay Wallis:

So that makes a lot of sense to be approaching it in that way.

Fay Wallis:

And what I love about- Mm ... so much of your advice, and what

Fay Wallis:

you've just shared there, is that that's quick and easy to implement.

Fay Wallis:

That doesn't take a huge amount of time to think about.

Fay Wallis:

It doesn't cost any money to start thinking, "So what?" When you sit

Fay Wallis:

down to start writing an email.

Fay Wallis:

And although that is- Mm

Fay Wallis:

quite a quick win, you've shared with us already they're really quick

Fay Wallis:

wins, I know that you have a whole host of quick wins up your sleeve.

Fay Wallis:

Because when we've- ... spoken before, I've heard lots of them.

Fay Wallis:

So would you be happy to just share a few more of what some of those

Fay Wallis:

fabulous quick wins are for us all?

Nik Nawaaz:

Yeah.

Nik Nawaaz:

So I think first of all, um, as, as a, as a tip, I would say maybe you

Nik Nawaaz:

need to be talking to us and my team.

Nik Nawaaz:

So that would be one.

Nik Nawaaz:

That's a, so that's a shameless plug there about what, uh, what,

Nik Nawaaz:

what, what me and my team can do.

Nik Nawaaz:

But no, seriously, um, you know, I think my first tip is, this is something

Nik Nawaaz:

I've always said, I, I, and I say this to my team as well because sometimes

Nik Nawaaz:

we get used to doing something and, you know, we just get into a habit.

Nik Nawaaz:

My first tip is take your last email that you've drafted, right?

Nik Nawaaz:

And look at the first sentence.

Nik Nawaaz:

And if it starts with, "HR is pleased to announce," or, um,

Nik Nawaaz:

"Please be advised," you know, that's very much corporate speak.

Nik Nawaaz:

If it starts with anything like that, delete it, and start instead

Nik Nawaaz:

with, "To help you," or, you know, "We've heard that you need XYZ."

Nik Nawaaz:

Um, if you can make that one shift, so moving the why you are communicating to

Nik Nawaaz:

the very top, I think you'll immediately see higher engagement, um, and potentially

Nik Nawaaz:

more respect from the business.

Nik Nawaaz:

Because what you're doing is you're putting the employee's

Nik Nawaaz:

needs first, you know?

Nik Nawaaz:

So I think that's my first tip.

Nik Nawaaz:

Um, you know, and it goes back to the whole so what thing, you know, that I've

Nik Nawaaz:

just mentioned, always asking, "Well, so what? What is, what is, what's in

Nik Nawaaz:

it for me?" Um, my second tip, I think that, um... And I think it's just the

Nik Nawaaz:

way that as HR people, I think sometimes we're wired this way, we tend to hide

Nik Nawaaz:

behind, uh, corporate speak, right?

Nik Nawaaz:

Because it feels safe.

Nik Nawaaz:

Um, we use words like, um, and I still hear it, to be honest, um,

Nik Nawaaz:

e- e- even with, with my own team.

Nik Nawaaz:

It's not like I'm completely different or my team's completely different.

Nik Nawaaz:

But we use words like alignment, human capital, synergy.

Nik Nawaaz:

But realistically, nobody uses those words at a dinner table.

Nik Nawaaz:

And when you use that kind of language, you just, again, it's going back to

Nik Nawaaz:

that sounding like a faceless, robotic department and not a human being.

Nik Nawaaz:

So for me, the best comms is about, you know, using plain English, being

Nik Nawaaz:

conversational, and being quite direct.

Nik Nawaaz:

So look at it this way.

Nik Nawaaz:

If you wouldn't say it that way to a colleague over a coffee- Then don't

Nik Nawaaz:

put it in an email to a whole company

Fay Wallis:

Again, it's such great advice, and it's something I really

Fay Wallis:

try actually in my emails, and I have a weekly newsletter that goes out.

Fay Wallis:

But I, I feel I had to learn how to do that when I first stepped out of my HR

Fay Wallis:

career to become a coach, and I started learning about things like having

Fay Wallis:

newsletters so people can get to know you and your services and stay in touch.

Fay Wallis:

My default was really to write in quite a formal way, and one thing that helped

Fay Wallis:

me to stop doing that, hopefully I don't sound really formal and corporate speak

Fay Wallis:

in my emails anymore, is actually reading things aloud, and then you can see- Yes

Fay Wallis:

or I've found if I write an email and then I start reading it out loud, I'll think,

Fay Wallis:

"Oh, hang on a minute. That, that sounds a bit strange. That doesn't sound how, how

Fay Wallis:

I would say it- Yeah ... in real life."

Nik Nawaaz:

Yeah.

Nik Nawaaz:

And I think, you know, the other trick that I do, so I use this, I do

Nik Nawaaz:

this all the time, and again, this is another free thing that exists.

Nik Nawaaz:

So whenever I'm writing a, a film script, for example, um, for a client, you

Nik Nawaaz:

know, whenever we're doing a film with a CEO or the head of HR, for example.

Nik Nawaaz:

So I, you know, I'll sit here, and I'll write a script.

Nik Nawaaz:

And in, um, in Word, you can actually play it back to yourself.

Fay Wallis:

Oh.

Fay Wallis:

I don't know

Nik Nawaaz:

whether you knew about that.

Nik Nawaaz:

No, I

Fay Wallis:

don't think I did know about that.

Fay Wallis:

Yeah.

Fay Wallis:

So,

Nik Nawaaz:

yeah.

Nik Nawaaz:

So it's really, really good because you can choose whether you want

Nik Nawaaz:

it to sound American, whether you want it to be UK English, whatever.

Nik Nawaaz:

I always go for UK English, obviously.

Nik Nawaaz:

But, um, you can play it back to yourself, and you can for a s- you know, for a

Nik Nawaaz:

script especially, it tells you when, oh, it's all a bit monotonous, or maybe

Nik Nawaaz:

you need to go up here, and you need to, you know, you need to add a comma to give

Nik Nawaaz:

you that pause, et cetera, et cetera.

Nik Nawaaz:

So that's a, that's a really neat thing to have.

Nik Nawaaz:

It's, it's in Word, so you should have it as a, as a kind

Nik Nawaaz:

of, you know, normal plugin.

Fay Wallis:

Ooh, I'm gonna have to go away and give that a try afterwards.

Fay Wallis:

The next question I have for you, when I wrote it down, I'm sure you

Fay Wallis:

would tell me how to improve this, it is so long that I can't remember it.

Fay Wallis:

So I'm actually going to look at my laptop, and I'm gonna read the

Fay Wallis:

question out to you from this, uh, Word document I've got in front of me.

Fay Wallis:

Yeah.

Fay Wallis:

I suppose I could actually play the feature and have Word read it to you, but

Fay Wallis:

that might be a bit odd at this point.

Fay Wallis:

So the question is, there are two types of communication I've been thinking

Fay Wallis:

about for this interview that I know HR professionals will often find challenging.

Fay Wallis:

The first is getting people to take action on things like utilizing

Fay Wallis:

their employee benefits, completing an engagement survey, or carrying

Fay Wallis:

out an annual performance review.

Fay Wallis:

So I guess they're things that people think are a bit boring, and they

Fay Wallis:

just don't feel inclined to do them.

Fay Wallis:

What are your tips for anyone listening right now who would like to know how

Fay Wallis:

to increase the chances that people will take action on things like this?

Nik Nawaaz:

Yeah, I think you know what?

Nik Nawaaz:

Benefits communication is something that, um, is just really at the

Nik Nawaaz:

top of the list at the moment.

Nik Nawaaz:

Um, you know, recently, you know, our company, Bonnet Waddingham,

Nik Nawaaz:

was acquired by Howden, as you know, and Howden is known for, you

Nik Nawaaz:

know, brokering, um, benefits for businesses, et cetera, globally.

Nik Nawaaz:

Um, so you know, we're working with them at the moment to really, um, help their

Nik Nawaaz:

clients with, uh, benefits communications.

Nik Nawaaz:

For me, you know, the benefits guide or the handbook approach

Nik Nawaaz:

can't be the only solution because realistically not everybody reads a

Nik Nawaaz:

40-page PDF on their first day, right?

Nik Nawaaz:

I know I've never done it.

Nik Nawaaz:

Um, and then eventually you, you probably read like the first 10 pages

Nik Nawaaz:

and you think, "Okay, I'll park that and I'll come back to it later,"

Nik Nawaaz:

and then you never pick it up again.

Nik Nawaaz:

Um, y- and you know, for the last 10 years or so, I think lots of companies

Nik Nawaaz:

have been talking about, um, you would've heard about life events, you know?

Nik Nawaaz:

And what I mean by that is when you group your benefits in, you

Nik Nawaaz:

would've heard a lot of companies talk about into moments that matter.

Nik Nawaaz:

You know, like, so those moments are things like buying a house,

Nik Nawaaz:

starting a family, or managing stress.

Nik Nawaaz:

Now some, you know, some of them do it really well, others not so much.

Nik Nawaaz:

What I'm, what I'm trying to do with Howden at the moment, and Howden is,

Nik Nawaaz:

is really good at this, is that... is to do things a little bit differently.

Nik Nawaaz:

We've looked at some of the challenges that the HR community

Nik Nawaaz:

and the rewards team face when it comes to benefits communication.

Nik Nawaaz:

You know, there are things like, you know, these teams are

Nik Nawaaz:

juggling a dozen priorities.

Nik Nawaaz:

They have no dedicated budget a lot of the time, and they're

Nik Nawaaz:

trying to cut through the daily noise of technical jargon, right?

Nik Nawaaz:

Now, our approach is, um, a couple of things.

Nik Nawaaz:

So we kind of tackle it with the, the what, the where, and the why, right?

Nik Nawaaz:

The, the... If you, if I start with the why, right?

Nik Nawaaz:

Um, and it will all make sense why I'm starting with the

Nik Nawaaz:

why a little bit later on.

Nik Nawaaz:

But the why is about the outcome that you want to get from them

Nik Nawaaz:

interacting with the benefit, right?

Nik Nawaaz:

So you want people to see how your investment your organization is making

Nik Nawaaz:

actually protect their families.

Nik Nawaaz:

So when one- once we know what that is- We then look at the where.

Nik Nawaaz:

Well, where are they?

Nik Nawaaz:

You know, your people, um, in an organization, they're not a

Nik Nawaaz:

monolith, they are everywhere.

Nik Nawaaz:

You know, they're in the office, they're in the field, they're working from home.

Nik Nawaaz:

Um, you know, so how do you ac- how do you make sure that people have the

Nik Nawaaz:

same access to the same information?

Nik Nawaaz:

You know, from someone who's sitting at a desk who can easily go onto a

Nik Nawaaz:

portal versus someone who's on the field and doesn't have that same access.

Nik Nawaaz:

And then we look at the what.

Nik Nawaaz:

You know, what do we give them to make sure that it is the

Nik Nawaaz:

right tool for where they are?

Nik Nawaaz:

So we kind of ditch the one size fits all approach.

Nik Nawaaz:

Um, you know, and we, we kind of create stuff that's specific to the culture of an

Nik Nawaaz:

organization, like whether it's, you know, high energy videos, simple infographics.

Nik Nawaaz:

So, you know, the where, what, why is the, the, the way that we approach it.

Nik Nawaaz:

And we wrap this around, um, our philosophy of education,

Nik Nawaaz:

inspiration, and action.

Nik Nawaaz:

So everything that we create starts with education first 'cause because

Nik Nawaaz:

one of the things that, you know, we are aware of when it comes to benefits

Nik Nawaaz:

communication is a lot of people don't really understand the benefits.

Nik Nawaaz:

And if they don't understand the benefits, they don't have it, if that makes sense.

Nik Nawaaz:

So we kind of, we look at removing jargon.

Nik Nawaaz:

We've to try to bring things to life in terms of why you need a benefit rather

Nik Nawaaz:

than just saying this is the benefit.

Nik Nawaaz:

But the other thing that we do, and this is the third thing, everything that we do

Nik Nawaaz:

when it comes to employee comms as well as benefit communication, is looking at

Nik Nawaaz:

it through a multi-generational lens.

Nik Nawaaz:

You know, what I mean by that is, you know, every business has different

Nik Nawaaz:

generations, and I'm talking about your, your Gen Xers, your Gen Ys,

Nik Nawaaz:

your millennials, your boomers.

Nik Nawaaz:

It all exists, and soon we're gonna have the generation Alpha coming in as well.

Nik Nawaaz:

All those people want different things at different times of their lives.

Nik Nawaaz:

So, you know, a 45, 50, 60 person is probably more interested in,

Nik Nawaaz:

"Well, what healthcare do I have?

Nik Nawaaz:

What pen- what, what is my pension pot's gonna look like?" Realistically,

Nik Nawaaz:

a 21-year-old coming into the business are probably thinking

Nik Nawaaz:

about, "Oh my God, um, where am I going on my next holiday?" Right?

Nik Nawaaz:

So the benefits that are appropriate for a 21-year-old coming into

Nik Nawaaz:

the business is very different.

Nik Nawaaz:

So the toolkits that we have use messages and tones that speak

Nik Nawaaz:

their specific, specific language.

Fay Wallis:

So it's very much about not just applying a blanket approach, but

Fay Wallis:

thinking, okay- No ... we need to actually adapt our messaging for the different

Fay Wallis:

groups and the different types of people that we have within the organization.

Nik Nawaaz:

Yeah.

Nik Nawaaz:

Ab- absolutely.

Nik Nawaaz:

It's, it's the only way you're gonna get engagement because if you think

Nik Nawaaz:

about it, um, when you look at the different generations, when you say

Nik Nawaaz:

you've got your baby boomers versus your Generation X- The kind of content

Nik Nawaaz:

they engage with are vastly different.

Nik Nawaaz:

You know, your generation X's are looking at short-form content, videos,

Nik Nawaaz:

Instagram type stuff, social media.

Nik Nawaaz:

Your 50, 60-year-olds are going to react more positively towards a benefit

Nik Nawaaz:

or the, or the communication through either face-to-face, long-form content,

Nik Nawaaz:

which is completely the opposite of what your 21-year-old's expecting, um,

Nik Nawaaz:

because they're a different generation.

Nik Nawaaz:

The, the way that they deal with content is very, very different.

Nik Nawaaz:

So sending one email to everyone, you will not get the level of

Nik Nawaaz:

engagement that you're thinking.

Fay Wallis:

As you're talking about that, I can absolutely see how that would

Fay Wallis:

just be invaluable when communicating about benefits and really hoping that

Fay Wallis:

people will take advantage of them.

Fay Wallis:

Because that's the thing, isn't it?

Fay Wallis:

That you can lay on all these fabulous benefits, but people

Fay Wallis:

just don't engage with them.

Fay Wallis:

But- Mm ... also listening to what you were just saying, I hadn't really

Fay Wallis:

thought about it like this before.

Fay Wallis:

If we want people to have their performance appraisal conversation and

Fay Wallis:

prepare for it, or we want people to take action on an employee engagement survey, I

Fay Wallis:

hadn't really thought about the fact that actually the messaging might need to be

Fay Wallis:

different for different groups of people.

Fay Wallis:

Yes, in my mind I'd have thought, oh, okay, for performance appraisal

Fay Wallis:

conversations, we're going to need to do a different kind of communication for

Fay Wallis:

the managers because of course they're the ones who are formally sitting down

Fay Wallis:

as the line manager with the person, to different communication with the

Fay Wallis:

person who is the person going in and being managed by that line manager.

Fay Wallis:

I'm describing this really badly.

Fay Wallis:

Yeah.

Fay Wallis:

But I hadn't thought about the fact that actually it would be beneficial

Fay Wallis:

to have even more nuanced and more sophisticated and just slightly

Fay Wallis:

different communication for people who might be at different stages of their

Fay Wallis:

career or benefiting from those- Yeah

Fay Wallis:

conversations in different ways.

Nik Nawaaz:

And actually I think you've, you've hit a really good point there

Nik Nawaaz:

re- just regarding line managers.

Nik Nawaaz:

You know, um, when it comes to communication, communication doesn't

Nik Nawaaz:

have to sit with just one person, right?

Nik Nawaaz:

In the be- so, so if you're thinking, oh, well, you know, it's in- it's

Nik Nawaaz:

employee communication, so that must sit with internal comms team, or if

Nik Nawaaz:

you don't have an internal comms team, then HR tends to lead on it, but it

Nik Nawaaz:

doesn't have to sit with one person.

Nik Nawaaz:

Um, in my experience, whenever you're rolling out any form of communication,

Nik Nawaaz:

whether it's about a new system, a new policy, et cetera, line managers

Nik Nawaaz:

are your... Well, they need to be your biggest supporters, right?

Nik Nawaaz:

Because they're the ones who have the connection with the team, right?

Nik Nawaaz:

They're that layer between HR and the broader workforce And if you can get them

Nik Nawaaz:

on board, if you can get them to, um, to really listen to you and take on the

Nik Nawaaz:

challenge that you're facing, it would- it makes communicating so much easier because

Nik Nawaaz:

you've then got the people that they would listen to talking about the same thing.

Nik Nawaaz:

So a lot of the stuff that we do in our team is, you know, whenever we're

Nik Nawaaz:

launching a new platform or we're talking about a new CEO video even

Nik Nawaaz:

that's going out, um, we always say to the client, "Look, do your other

Nik Nawaaz:

leaders need some talking points? Don't just assume they know it. Do your

Nik Nawaaz:

line managers need to have some, you know, Q&As, like a little toolkit?"

Nik Nawaaz:

And it doesn't- a toolkit doesn't have to be a 25-page thing.

Nik Nawaaz:

It can just be a three pages.

Nik Nawaaz:

These are the key points that you as manager need to be aware of in case your

Nik Nawaaz:

team asks you a question, because no managers ever want to be asked a question

Nik Nawaaz:

and they say, "Oh, I don't know." Because then the employee just think, "Oh, I

Nik Nawaaz:

should've just gone straight to X and asked because my manager doesn't know."

Nik Nawaaz:

So what you want to do is for your l- your, your line managers, your people

Nik Nawaaz:

managers to feel supported because actually, if you're elevating them, your

Nik Nawaaz:

job becomes easier when it comes to comms.

Fay Wallis:

Mm. Such an important point.

Fay Wallis:

Yeah.

Fay Wallis:

It's amazing actually how managers just hold the key to so much.

Fay Wallis:

Those poor managers, they've got to do an awful lot- They do

Fay Wallis:

haven't they?

Fay Wallis:

But I guess this is a way of really helping them as well by

Fay Wallis:

giving them the tools to be able to do their job really well.

Nik Nawaaz:

Yeah.

Nik Nawaaz:

Absolutely.

Nik Nawaaz:

Abso- and actually, I've got a tip here about, um, with, with managers.

Nik Nawaaz:

Um, there is this thing that I've used for many, many years

Nik Nawaaz:

in, at the back of my mind.

Nik Nawaaz:

It's not, like, an official thing that I have on my agenda.

Nik Nawaaz:

So whenever, um ... I, I m- I must have come across it from somewhere,

Nik Nawaaz:

but I've kind of adopted it in my head.

Nik Nawaaz:

I call it the first five.

Nik Nawaaz:

So in any meeting with a non-HR department, just spend the first

Nik Nawaaz:

five minutes just listening to what's on those people's plates.

Nik Nawaaz:

So don't just jump in with your HR agenda, because I think that when you show you're

Nik Nawaaz:

interested in their operational struggles, I think they'll then be far more likely to

Nik Nawaaz:

listen when you need their help later on.

Nik Nawaaz:

So that's kind of something that I always do whenever I go into a, a kind

Nik Nawaaz:

of non-HR, when I've been client side.

Nik Nawaaz:

Um, at the back of my head, five minutes, that's all I need.

Nik Nawaaz:

You know, "What's going on with you? What, what's, what's challenging this week?

Nik Nawaaz:

Is there anything that, you know, we can help with, or have you got it sorted?"

Nik Nawaaz:

And let them speak, and just listen.

Fay Wallis:

It's amazing just how powerful doing that listening piece can be.

Fay Wallis:

I think it really- Helps build that trust with people, that sense of connection.

Fay Wallis:

People really like to be listened to, don't they?

Fay Wallis:

It affects how we feel, and that actually makes me think it leads perfectly onto my

Fay Wallis:

next question that I wanted to ask you, Nik, which is any advice that you have for

Fay Wallis:

HR professionals who are having to think about communications during periods of

Fay Wallis:

fear and uncertainty and times of change.

Fay Wallis:

So for example, like if they're having to go through a restructure, that's

Fay Wallis:

times when people get so nervous and worried at work, and it can feel hard

Fay Wallis:

to know the best way of communicating.

Nik Nawaaz:

Yeah.

Nik Nawaaz:

I mean, I think at the moment there's been so many changes that's, that's

Nik Nawaaz:

happening in, within the industry as a whole that, you know, people

Nik Nawaaz:

are starting to kind of go through this whole change fatigue stuff.

Nik Nawaaz:

But I think one thing that I always start with is, you know,

Nik Nawaaz:

in the absence of information, uh, people will always create a horror

Nik Nawaaz:

story just to fill the gap, right?

Nik Nawaaz:

So silence is always kind of perceived as this threat.

Nik Nawaaz:

So even if, you know, you don't have all the answers about the merger

Nik Nawaaz:

or the new restructure, uh, the new restructure, um, what you should do

Nik Nawaaz:

is communicate maybe what's going on.

Nik Nawaaz:

Tell them, "Look," and be completely omni- honest because with change, so many

Nik Nawaaz:

things are uncertain and there's no way you'll have all the answers all the time.

Nik Nawaaz:

So tell them, be honest.

Nik Nawaaz:

Say, "Look, we don't know what the new structure is yet, but we will

Nik Nawaaz:

update you on the 20th of May," right?

Nik Nawaaz:

So by communicating kind of a timeline, it gives people a sense of certainty

Nik Nawaaz:

that, you know, you've got this.

Nik Nawaaz:

You don't have it now, but you're telling me that I'm gonna come back

Nik Nawaaz:

to you in the next couple of weeks.

Nik Nawaaz:

Um, you know, another example, you know, let's say you're

Nik Nawaaz:

launching a new HRIS, right?

Nik Nawaaz:

Um, and we need to s- what we need to do is stop talking about the project,

Nik Nawaaz:

and I think sometimes going back to what we were saying earlier on about

Nik Nawaaz:

corporate speak, um, you know, we need to move away from referring to project

Nik Nawaaz:

and start talking about the progress.

Nik Nawaaz:

So, you know, and use storytelling.

Nik Nawaaz:

Um, you know, often you'll see an email with a subject line, "Phase two of our

Nik Nawaaz:

digital transformation." But instead, you know, share a quick story or a quote from

Nik Nawaaz:

a team lead, for example, who have saved five hours a week using the new system.

Nik Nawaaz:

That's way better than saying, you know, "Phase two of our system."

Nik Nawaaz:

Um, you know, real-world proof from a peer is 10 times more persuasive

Nik Nawaaz:

than, I don't know, a PowerPoint slide from a project manager.

Nik Nawaaz:

So I think think about it that way.

Nik Nawaaz:

I think when it comes to change especially, I think

Nik Nawaaz:

that use your senior leaders.

Nik Nawaaz:

Really bring in your senior, get them to talk about it, because you

Nik Nawaaz:

can't do it on the- on your own.

Nik Nawaaz:

You need that top level support.

Nik Nawaaz:

You need that influence to really have that impact.

Nik Nawaaz:

Bring them in.

Nik Nawaaz:

One thing I always say that I've, I've been in a couple of conferences

Nik Nawaaz:

where when I talk about comms, I don't know if you know about an

Nik Nawaaz:

African proverb I always quote Which is, you know, it takes a village.

Nik Nawaaz:

Um, you know, the Af- the, the whole sentence is it takes

Nik Nawaaz:

a village to raise a child.

Nik Nawaaz:

Well, internal comms or employee comms is the same.

Nik Nawaaz:

It takes everyone to be effective in employee comms for employee comms to land.

Nik Nawaaz:

So it's not just, it doesn't sit with you, one person.

Nik Nawaaz:

It doesn't just sit with marketing or internal comms team.

Nik Nawaaz:

It's everyone.

Nik Nawaaz:

If everyone speaks the same language, um, if you're communicating about

Nik Nawaaz:

a change and everyone is saying the same thing, that becomes the accepted

Nik Nawaaz:

norm, and that's what it should

Fay Wallis:

be.

Fay Wallis:

Well, I hope that anyone listening who is having difficulty getting buy-in

Fay Wallis:

from other people in the organisation to back them, and they do feel like

Fay Wallis:

they're having to handle all of these comms by themselves, that they can play

Fay Wallis:

them this part of the episode, Nate, to convince leadership or whoever it

Fay Wallis:

might be who they can't get on board that this is a good idea and that it's

Fay Wallis:

going to make that massive difference.

Fay Wallis:

But it's- Mm ... been so wonderful talking to you.

Fay Wallis:

I feel really sad that we're nearly at the end of our time together today.

Fay Wallis:

I honestly could just talk to you about this all day long, and I'm so

Fay Wallis:

grateful that you've shared so much of your brilliant knowledge with us all.

Fay Wallis:

Before I say goodbye and do a final thank you, can I ask you the question I try to

Fay Wallis:

ask everyone who comes on the show, which is, do you have a book recommendation

Fay Wallis:

or a resource recommendation you would like to share with us all right now?

Nik Nawaaz:

Yeah, of course.

Nik Nawaaz:

I've been thinking about this and you, you know, one automatically goes to,

Nik Nawaaz:

um, thinking about, oh, gosh, what books would be a really, really good one?

Nik Nawaaz:

But actually, I thought to myself, what is something that people can use?

Nik Nawaaz:

'Cause because I've been trying to think about tips that I could give

Nik Nawaaz:

throughout this, this chat with you, Fay.

Nik Nawaaz:

And I think that, um, I would recommend a TED Talk that I watched, uh, that

Nik Nawaaz:came out probably back in:Nik Nawaaz:

So it's a bit of an old one, but, um, I think it's a

Nik Nawaaz:

really good one for HR people.

Nik Nawaaz:

It's a TED Talk by Simon Sinek.

Nik Nawaaz:

I don't know if anyone knows of him.

Nik Nawaaz:

Um, and he did a talk called How Great Leaders Inspire Action, right?

Nik Nawaaz:

Um, and I think for a lot of my HR friends, um, you know, who have been

Nik Nawaaz:

in the industry for years, it tends to be kind of a gold standard for

Nik Nawaaz:

anyone in that kind of environment who wants to really build influence.

Nik Nawaaz:

And he talks about, there's a whole thing about, I think about one minute

Nik Nawaaz:

and a half in or something, um, he talks about the golden circle and why

Nik Nawaaz:

you must start with the why, which is why at the beginning when I talked

Nik Nawaaz:

about the, the where, what, and why, I wanted to talk about the why first.

Nik Nawaaz:

You know, in HR, we often start with what the policy is or what the new benefit is.

Nik Nawaaz:

But what Simon does, or Mr. Sinek or, you know, however you want to call

Nik Nawaaz:

him, but what he reminds us are- us is that people don't buy what you

Nik Nawaaz:

do, they buy why you do it, right?

Nik Nawaaz:

So why are you offering this benefit?

Nik Nawaaz:

You're never gonna say, "Oh, it's because we're saving m-" No, it's

Nik Nawaaz:

bec- you, you've chosen this benefit because it has a positive impact on

Nik Nawaaz:

your life as an employee or a colleague.

Nik Nawaaz:

So if you want to close what I call that value gap, because if people don't put

Nik Nawaaz:

any value to the, you know, to what you're saying, between what you provide and what

Nik Nawaaz:

the employees perceive, um, then you have to lead with a human purpose behind it.

Nik Nawaaz:

So have a look at that, How Great Leaders Inspire Action.

Fay Wallis:

Oh, it's such a great TED Talk, and I'd forgotten that

Fay Wallis:

was the title of it actually.

Fay Wallis:

I really, really enjoy hearing a lot of what Simon Sinek has to say, and

Fay Wallis:

actually, I play a clip of him talking in my Inspiring HR Leadership programme.

Fay Wallis:

So, uh, you're not the only fan of his stuff.

Fay Wallis:

I think he's great as well.

Fay Wallis:

Oh, brilliant.

Fay Wallis:

Good.

Fay Wallis:

And I'll make sure I put a link to that TED Talk in the show notes for anyone

Fay Wallis:

who's listening and would like to look it up straightaway, and I'll also pop a

Fay Wallis:

link to it in the YouTube description for anyone who's watching this on YouTube.

Fay Wallis:

So before I say a final goodbye, for anyone listening or watching right

Fay Wallis:

now, Nik, who is thinking, "Oh, I wonder how I could work with Nik or

Fay Wallis:

how I can learn more about the work that he does", what would be the best

Fay Wallis:

way of them getting in touch with you or finding out more about your work?

Nik Nawaaz:

Sure.

Nik Nawaaz:

I think probably the easiest way is maybe my LinkedIn profile, um,

Nik Nawaaz:

which I'm sure you'll probably put in the notes at the bottom.

Nik Nawaaz:

Uh, so I don't mind having that on there.

Nik Nawaaz:

Um, and we'll also put a link to, um, our, kind of, in, um,

Nik Nawaaz:

engagement and communications, um, section on the company website.

Nik Nawaaz:

That might help just to give an idea of how we approach, um, employee comms.

Nik Nawaaz:

That might help.

Nik Nawaaz:

But, um, I think maybe for now, um, LinkedIn would be the

Nik Nawaaz:

simplest way to, to, to do it.

Nik Nawaaz:

So, you know, if anyone wants to have a chat, please just, um, add me,

Nik Nawaaz:

connect, um, and send me a message.

Nik Nawaaz:

Happy to chat anytime.

Fay Wallis:

Fantastic.

Fay Wallis:

Well, I'll make sure I put links to both of those things in the

Fay Wallis:

show notes and YouTube description.

Fay Wallis:

And all that leaves me to say is a huge thank you for your time today.

Fay Wallis:

It has been brilliant chatting to you.

Nik Nawaaz:

Thank you, Fay.

Nik Nawaaz:

Thank you for having me, and it's been really, really good.

Nik Nawaaz:

Sorry we're probably gonna be over, but I've really enjoyed it.

Nik Nawaaz:

Thank you.

Fay Wallis:

I hope you enjoyed learning from Nik as much as I did.

Fay Wallis:

There were so many useful takeaways in there, but for me, one of the biggest

Fay Wallis:

is probably that if your communication doesn't answer the question, "So what?"

Fay Wallis:

for the person receiving it, it's very easy for it to be ignored, and that small

Fay Wallis:

shift from focusing on what you want to say to what actually matters to the other

Fay Wallis:

person can make such a big difference.

Fay Wallis:

If you'd like to listen to another episode of HR Coffee Time next that goes

Fay Wallis:

well with today's one, I'd recommend hopping all the way back to episode

Fay Wallis:

32, which is called How to Write Work Emails that Get Results, with Kim Arnold.

Fay Wallis:

A lot of the advice that Kim shares complements what

Fay Wallis:

Nik spoke to us about today.

Fay Wallis:

And Nik and I would love to hear if you're going to be putting

Fay Wallis:

any of his advice into action.

Fay Wallis:

Please do get in touch to let us know.

Fay Wallis:

You can always leave us a comment underneath the YouTube video

Fay Wallis:

if you're watching on YouTube, or send a message on LinkedIn.

Fay Wallis:

I'll make sure that I put links to both of our profiles in the show notes

Fay Wallis:

and the YouTube description for you.

Fay Wallis:

As always, thank you so much for listening or watching today, and I'm

Fay Wallis:

looking forward to being back again in two weeks' time with the next episode for

Fay Wallis:

you.